Two B2B podcast agencies that agree on the premise. Both will build the show, and both will put people in the guest chair. They part company on where those people come from.
Sweet Fish Media is a B2B video and podcast agency for enterprise marketing teams, and it fills the guest seat from its own network of past guests, hosts and industry experts. High Ticket AI Systems is an acquisition-first B2B podcast agency for owner-led marketing agencies, SEO agencies and fractional executives, and it fills the guest seat cold from your market, with the specific buyers you named. Both produce and publish the show in full. One of them puts a number in the contract: 30 recorded conversations with your ideal buyers in 90 days, or your money back.
Sweet Fish has argued for years that your guests and your ideal clients should be the same people. We agree with them. The open question is who does the reaching.
A full video partner, measured on reach and output.
One channel, measured on recorded conversations with your buyers.
| High Ticket AI Systems | Sweet Fish Media | |
|---|---|---|
| Where the guests come from | Cold outreach to your market, company by company | Their own network of past guests and hosts, plus LinkedIn |
| Who defines the guest list | You set the profile, we build the list against it | They curate a list, you approve it |
| What it is measured on | Recorded conversations with your ideal buyers | Views, video volume and audience growth |
| Scope of the engagement | One channel, the show, run end to end | Eleven video formats from one partner |
| Who it is built for | Owner-led agencies and fractional executives, founder still selling | Enterprise B2B marketing and HR teams |
| Guarantee | 30 recorded conversations in 90 days, or your money back | None published |
| Time to your first recording | Inside 14 days, or the next month is free | Not published |
| Sending domains, inboxes and warmup | Bought, warmed and run for you | Not part of the service |
| Editing and publishing | Included, with title and thumbnail | Included, and it is the core product |
| Who hosts the recording | You host, with our scripts and training | You host |
| What you own at the end | Episodes, a warmed sending infrastructure, and a transcript library | Episodes and a library of video assets |
Sweet Fish is unusually open about how they book, and the answer is a genuine strength. Their talent manager sources candidates from LinkedIn and from what they describe as their robust network of past podcast guests, hosts and other industry experts, curates a list for the client to approve, and then reaches out to that established network. Their own page draws the line plainly: relationships they already have, rather than cold outreach to strangers.
If the goal is a good show with strong guests, that is the faster route and it works. It also means the guest list is bounded by who is already inside an agency's network and already says yes to podcast invitations. The buyer you have been chasing for two years is usually not in that group, which is exactly why you have been chasing them.
We start from your market instead. You define the guest profile, we build the list against it company by company, verify every address, and send invitations to people who have never heard of us. Most of the guests who accept have never been on a podcast before. That is not a side effect of the model, it is the model.
Sweet Fish now describes itself as your marketing team's video team, with one partner delivering all your video end to end. Video podcasts sit alongside video ads, events and live productions, social shorts, YouTube, executive thought leadership, customer testimonials, brand and product explainers, ABM and sales enablement, and employer brand. That is a serious offer, and there is real value in consolidating eleven formats under one accountable partner.
We do one thing. A show, built to get specific buyers into a conversation with you, and everything required to make that happen. If you need video ads and recruiting content too, we are the wrong call and they are the right one. If the podcast is the channel and revenue is the point, a partner who does only that is easier to hold to a number.
Sweet Fish sells to content, brand and demand generation leaders, and their published client logos include Atlassian, Datadog, Deloitte and Mastercard. That is a buyer with a marketing department, a video budget, and someone whose job is to brief an agency.
Our buyer is a marketing or SEO agency of 5 to 25 people, or a fractional executive, where the founder is still personally doing the selling. There is no marketing team to brief. That changes the shape of the whole service: we run the parts a founder has no time for, and train them on the three conversations they have to run themselves. It is why training on how to run those calls is a paid deliverable rather than a nice extra.
Sweet Fish publishes no performance guarantee, and that is normal. Almost no agency does, and the honest reason is that most of what an agency controls is output rather than outcome. What they publish instead is scale: more than 50 million targeted, engaged views and more than 10,000 videos concepted, captured and distributed. Those are real numbers and they are the right ones for a reach business.
We are held to 30 recorded conversations with your ideal buyers in 90 days. Miss it and every dollar comes back, and you keep the episodes and the warmed sending infrastructure anyway. If your first recording is not booked inside 14 days of the first invite going out, the next month is free. The guarantee covers the conversations and never closed revenue, because the conversations are ours to produce and the closing is yours to run. You can see what that has produced on the results page, and everything that is included on what we do.
These are not competing theories of podcasting. Sweet Fish were arguing that your guests and your ideal clients should be the same people long before we existed, and they were right. The difference is that a network-sourced list answers the question of who will say yes, and a market-sourced list answers the question of who you actually want. If the people you want are already reachable, go and book them. If they are not, that gap is what we were built for.
We will show you the buyer list we would build for your show and the invite we would send them. No pitch deck, no pressure.
See How We'd Build Your Show →30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it. We put it in the contract.