The invite that books a senior guest, the 2 follow ups, and what to say when they reply. Swap the details for something you actually looked up.
See How It Works →A podcast invite works because it asks for something the recipient is glad to be asked. It has to be short, it has to reference their actual work rather than a merge field, and it has to make the shape of the ask obvious: one conversation, about 45 minutes, about them. The templates below are the structure. The line that carries them is the one you write yourself, because it is the sentence that proves you read something before you hit send. A template with nothing researched in it is just a mail merge with better manners.
The whole first paragraph is who you are and what your show is. Nobody has agreed to care about either yet. The invitation has to open on them, because that is the only part they have a reason to read.
A merged first name is not personalization and senior people can spot the difference instantly. One specific, accurate line about their actual work does more than 3 paragraphs of flattery.
If someone cannot tell how long it takes, what it is about and what happens afterwards, the safe answer is no reply. Name the length, name the subject, and make it a single decision.
Two lines about them, one line about the ask, one line about logistics. Under 90 words. The whole email should be readable on a phone without scrolling.
Do not resend the pitch. Add one new specific thing you noticed, and make replying easier by naming a time. Most yeses arrive on this email rather than the first.
Shorter than the first two, and it gives them a clean way out. A stated last email gets more replies than another nudge, because it costs them nothing to answer honestly.
Move fast and remove every decision. One link, the length, the subject and what happens to the recording afterwards. The gap between a yes and a locked date is where bookings die.
Every bracket in these templates marks a place where something researched has to go. If you can send the same email to 2 different people without changing that line, it is not doing any work.
Senior people read email on a phone between other things. One sentence per paragraph is not a style choice, it is what makes the whole thing readable in the 6 seconds you get.
Tell them where the episode goes and that they will get the recording and the clips. It answers the question they were going to ask anyway, and it makes the yes cheaper.
Every highlighted bracket is a place where something you actually looked up has to go. Leave them in and the email will not work.
Researched, written and sent for you, with every reply answered. 15 minutes, no deck.
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