Two B2B podcast agencies, built around two different units of value. One is priced and judged by the episode. The other is judged by who is sitting in the guest chair when the episode gets recorded.
Caspian Studios is a B2B video podcast agency that calls itself the number 1 video podcast production company for B2B, prices its plans per episode, and lists enterprise brands including Intel, Snowflake and Dell Technologies on its client wall. High Ticket AI Systems is an acquisition-first B2B podcast agency. We fill the guest seat with the specific buyers you want in the room, book the recordings onto your calendar, and edit and publish every episode. Both produce a real show. The difference is the number each one is held to, and ours is 30 recorded conversations with your ideal buyers in 90 days, or your money back.
Both agencies build the show properly. They part company on what the show is for.
Priced per episode, and built for the show itself to be excellent.
Measured on recorded conversations with your ideal buyers.
| High Ticket AI Systems | Caspian Studios | |
|---|---|---|
| What it is measured on | Recorded conversations with your ideal buyers | The show, its production quality and its audience |
| The unit of value | One recorded conversation with a real buyer | One episode, and the plans are priced per episode |
| Who the guests are | People screened as buyers for your offer before an invite sends | Guests chosen to make the show land, including higher profile names |
| How guests are sourced | Invitations sent to a list built from your own criteria | Prospecting, plus existing relationships with the teams that represent guests |
| Sending domains and warmup | Bought, warmed and run for you | Not listed on their plans page |
| Guarantee | 30 recorded conversations in 90 days, or your money back | No performance guarantee published on their plans page |
| Editing and publishing | Included, with title, thumbnail, clips, show notes and captions | Included, and it is the core product |
| Audience growth | A byproduct of the guests, never the number we report on | A dedicated growth plan with paid ads, targeting and retargeting |
| Who hosts the recording | You host, with our scripts and training on all three conversations | You host, with host coaching for your executives |
| Who it is built for | Owner-operated agencies and fractional executives, founder still selling | Enterprise brands, including Intel, Snowflake, Dell Technologies and IBM |
Caspian prices its plans per episode, and that is a clean, honest way to sell production. You know what an episode costs, you know what arrives, and what arrives is very good. The episode is the unit, so the work is judged by how the episode turns out.
We are priced and judged on the recorded conversation. An episode that nobody in your market was ever going to buy from is a cost on our side of the ledger, not a delivery. That single change in the unit rewrites everything downstream: who gets invited, what a reply is worth, whose calendar the recording lands on, and what happens when the number is missed.
It would be easy and wrong to say Caspian leaves the guest seat to you. Guest prospecting and booking sits in their Production plan, and their booking service describes itself as an audio matchmaker with relationships across the teams that represent higher profile guests. That is real work and it is good at what it is for.
The brief is the difference. Theirs is to find a guest who makes the show worth listening to. Ours is to find a guest who could become a client, which means the list gets screened on the size, the title and the market you actually sell into before a single invitation goes out. A name that pulls an audience and a name that pulls revenue are sometimes the same person. Usually they are not, and the brief decides which one you get.
Caspian describes its work as Webby award winning and built on Hollywood storytelling, and the craft holds up. Nothing on this page is an argument that they overbuild the show.
Acquisition-first does not mean skipping the show either. Every episode is edited and published with the title and the thumbnail, to YouTube, Spotify and Apple Podcasts, with short form clips, show notes and captions, and you own the recording the day it is made. A guest who agreed to be featured has to be featured properly, or the invitation stops being worth accepting. Production is what keeps the invitation honest. It is simply not the thing we ask you to judge us on.
Look at who each agency serves and the choice mostly makes itself. Caspian's client wall carries Intel, Snowflake, Slack, Dell Technologies, IBM and Oracle. Those are companies with a brand team, a content budget and a media goal, and a per episode number is exactly the right way for them to buy.
We work with owner-operated marketing and SEO agencies and fractional executives, usually 5 to 25 people, where the founder is still the one on every sales conversation. That person does not need a bigger audience. They need a short list of the right people to take a meeting, and the podcast is the invitation that gets answered when the cold email does not. You can see what that has produced on the results page.
These are two different jobs wearing the same job title, and plenty of companies should hire the other one. If the show is meant to build a brand in front of a market, Caspian is very good at that and we are not competing for it. If the show is meant to get you in a room with the people who could sign this quarter, that is the whole reason we exist. See what we do for the full list of what that takes.
15 minutes. We will show you the buyer list we would build for your show and the invitation we would send them. No pitch deck, no pressure.
Build Your Show →30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it. We put it in the contract.