Two B2B podcast agencies, and two published guarantees. Read what each one is willing to be held to and you already know what each one is really selling.
Fame is a B2B podcast agency that states it is accountable for 10% month over month download growth, and that if it misses that average over the first 6 months, the seventh month is free. High Ticket AI Systems is an acquisition-first B2B podcast agency that guarantees 30 recorded conversations with your ideal buyers in 90 days, or every dollar back. Both produce and publish the show. One guarantee is denominated in audience, the other in who sat in the guest chair.
Both agencies make the show properly. The guarantee is where the two jobs separate, and it is the most honest line on either website.
Guarantees 10% month over month download growth, or month 7 free.
Guarantees 30 recorded conversations with your ideal buyers in 90 days, or every dollar back.
Every line in the Fame column is taken from their own live site.
| High Ticket AI Systems | Fame | |
|---|---|---|
| What the guarantee is denominated in | Recorded conversations with your ideal buyers | Download growth across the show |
| The number itself | 30 recorded conversations in 90 days | An average of 10% monthly download growth over the first 6 months |
| If the number is missed | Every dollar back, and you keep the recordings | The seventh month is free |
| When the clock starts | The day the first invites go out | Launch day, which their own timeline puts at week 6 to 8 |
| Who fills the guest seat | We do, screened against your buyer criteria, and it is the thing we are held to | Supported for most clients, and separate from what the guarantee covers |
| Who the guests are | Your ideal buyers, screened before an invite sends | A guest persona agreed with your strategist, matched and invited |
| Who hosts the recording | You host, with our scripts and our training | Someone from your business, and they coach the host |
| Editing and publishing | Included, with title, thumbnail and clips | Included, video first, published across YouTube, Spotify and social |
| What you report on in month 3 | Who has sat in your guest chair, and what came out of it | Downloads, followers and completion rate, scored against the 10% target |
| Who it is built for | Marketing agencies, SEO agencies and fractional executives, founder still selling | B2B brands that want the biggest show in their category |
Most agencies will tell you what they believe in. A guarantee tells you what they will pay for. It is the one sentence on a website that has a cost attached, which makes it the most reliable sentence on the page.
Fame puts a number on the audience. We put a number on the guest list. Neither is a trick and neither is hedged, and between them they cover almost every reason a business starts a show. The useful question is not which agency is better. It is which of those two numbers you would rather be holding in 90 days.
Downloads measure how many people heard the show. That is exactly the right thing to buy when the show is a media asset, when you are building a brand people subscribe to, and when reach is the point. An agency willing to sign for growth on that number is doing something most of the category will not do.
Recorded conversations measure how many of your buyers sat down with you for 45 minutes. That is the right thing to buy when the show is a way to get in front of people who never answered your email. We are not arguing the numbers against each other. We are saying they are different products and you should know which one you are paying for.
A download growth clock cannot start until there is a show to grow, so Fame's begins at launch, which their published timeline puts at week 6 to 8. Everything before that is branding, equipment, strategy and the first recordings, which is a reasonable way to build a show properly.
Our clock starts the day the first invites go out, because the thing we are measured on is a conversation rather than an audience. The first recording is due inside 14 days of that day, or the next month is free, and the 90 days runs from the same point. Same craft, different starting gun.
Asked on their own site how a client gets a return, Fame answers that in the short term it comes from building relationships with guests, and that deals get closed when you bring on guests you could work with. We would not change a word of that. It is the whole thesis of this business.
Their own YellowBird case study makes the same point in numbers: 26 guest conversations, 5 clients signed in the first 6 months. So the mechanism is not in dispute between us. The only thing in dispute is whether the guest list belongs inside the guarantee or beside it, and we think a promise you can be refunded on is worth more than a promise you cannot.
Plenty of businesses genuinely need the audience, and for those the growth guarantee is the better instrument. The agency owners we work with almost never wanted a podcast in the first place. They wanted a reason for a specific buyer to say yes to 45 minutes, and the show turned out to be the invitation that got answered. You can read the four groups of work that goes into that on what we do, or see the outcome on the results page.
15 minutes. We will show you the buyer list we would build for your show and the invite we would send them. No pitch deck, no pressure.
Build Your Show →30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it. We put it in the contract.