The name, the format, the art, the feed, the framework. You do not make a single one of these decisions alone.
See How It Works →Podcast creation is the setup work that happens before a single guest is invited. We choose the show name and positioning around the buyer you want in the room, design the cover art, build the episode format, set up hosting and the feed, submit to Apple and Spotify, and hand you the interview framework you will use on every recording. You own the show and every file in it. Most founders lose 2 months to these decisions. This is the part that is finishable, and we finish it for you.
Building the show is step 1. Filling it is outreach, and what happens to each recording afterwards is editing and publishing, short form clips and podcast SEO. All 5 sit under what we do.
Name, art, format, hosting, gear. None of it is hard on its own, and all of it is unfamiliar, so it sits. Months pass between deciding to run a show and recording anything.
A show built to grow an audience needs listeners to work, and most B2B shows never get them. A show built to reach buyers works on episode 1, because the person in the seat is the point. The 2 are built completely differently.
The first 3 episodes come from your own network. Then the warm names run out, nobody is scheduled, and the show quietly stops. A launch without a booking engine behind it has a short shelf life.
We name the show around the guest and the topic, never around your product. A show named after what you sell turns every invite into a sales email with extra steps. The angle is chosen so your ideal buyer is the obvious guest.
Cover art designed to your brand, hosting set up, the RSS feed built, and the show submitted to Apple, Spotify and YouTube. All of it lives in your accounts, under your name.
We specify the gear, the platform and the room so episode 1 does not sound like episode 1. There is nothing to research and nothing expensive to buy.
You get the question framework, the running order and the prep sheet for every recording. You never open a session wondering what to ask, and you are never reading a script.
An executive reading an invite makes one judgment: is this show about me or about them. A show named around the guest gets a yes from people who ignore everything else in the inbox. A show named after your agency does not.
A 45 minute conversation about how someone built their business gets you further than any qualification form. The format has to give them room to talk, which is a structural choice made before episode 1, not a skill you develop by episode 20.
The show, the feed, the artwork and every recording sit in your accounts from day one. If you and we ever stop working together, you keep a running show rather than a folder of files you cannot publish.
See exactly how we would name it, shape it and fill it. 15 minutes, no deck.
Book A Call →Guaranteed 30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it.