How do I name a B2B podcast?

Name it around the guest and the subject they care about, never around your company or your offer. An executive reading an invite decides in seconds whether the show is about them or about you, and the name is most of that decision. A show named after what you sell turns every invitation into a sales email.

Should the podcast name include my company name?

No. It is the single most common mistake and it costs you guests. The moment someone can work out what you sell from the title, the invite stops reading as a compliment. Keep your brand off the name and put it in the show description instead.

What makes a podcast name good for booking guests?

It has to survive being read inside a sentence: I would like to have you on this show. If that sounds like a pitch, the name is about you. It should also be sayable on a call without spelling it out, and specific enough that a guest knows what they will be asked about.

Is this generator free?

Yes. It runs entirely in your browser, there is no account and nothing is sent anywhere. Use as many names as you want.

Podcast Name Generator | Name a B2B Show Around Your Buyer

Names Built Around Your Guest

Say each one out loud. The one you are not embarrassed to read in an invite is the one.

Before you commit, run these 4 checks

Read it inside a sentence: "I would like to have you on [name]." If that sounds like a pitch, the name is about you.
Search it. If a show with that name already has 200 episodes, pick another.
Check the handle and the domain are free before you print anything.
Say it on a call without spelling it. If it needs spelling, it is too clever.

Why the Name Decides Who Says Yes

An executive reading a podcast invite makes one judgment in about 2 seconds: is this show about me, or is it about the person emailing me. The name is most of that judgment, because it is the only part of the show they can see before deciding.

A show named after your company or your service turns every invite into a sales email with extra steps. The recipient reads the name, works out what you sell, and the invitation stops being a compliment. A show named around the guest and their subject does the opposite. It gives them a reason to say yes that has nothing to do with you.

The 3 Shapes That Work

The subject show. Named for the topic your buyer lives in. It is the safest choice, it ages well, and it tells a guest exactly what they will be asked about.
The question show. A name that asks the thing your buyers argue about. It invites a point of view, which is what makes people want to answer it on the record.
The people show. Named for who is in the seat rather than what gets discussed. It flatters the guest by category, which is why it books well.

What to Avoid

Your company name. Anything that needs spelling out loud. Puns that only work in writing. And any name that describes what you sell, because the moment a guest can work out the offer from the title, the invite reads as outreach rather than an invitation.

The name is one decision inside a larger build. Podcast creation covers the rest of it, and how to start a B2B podcast walks through the sequence.

See Exactly How We'd
Build Your Show.

15 minutes. We'll show you the research layers, the lead magnet, and the outreach sequence we'd build for your specific offer. No pitch deck, no pressure.

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Guaranteed 30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it. We put the number in the contract.