Everything between deciding to run a show and publishing episode 1, in the order that actually unblocks the next step.
See How It Works →Launching a B2B podcast takes 4 kinds of work: the decisions (the name, the angle, who belongs in the guest seat), the setup (art, hosting, the feed, distribution), the room (camera, microphone, recording platform), and the first guests. Most founders do them in the wrong order. They buy a microphone before they know who the show is for, then spend a month on cover art while nobody is scheduled. The order below puts the decisions that block everything else at the top.
None of it is hard. All of it is new. Hosting platforms, RSS feeds, artwork specs and distribution accounts are each an afternoon of reading, and together they become a month of not starting.
Buying a microphone feels like progress and requires no decisions about who the show is for. It is the most common first step and the least useful one. Nothing about the equipment matters until somebody is scheduled to sit in front of it.
The first 3 guests come from your own contacts. After that the calendar is empty, and a show with an empty calendar quietly stops. The invite engine has to exist before the launch, not after it.
Before anything else, write down the exact companies and roles you want as clients. Everything downstream, the name, the angle, the questions and the invite list, is decided by this one answer. Getting it wrong costs you the whole build.
Name it around the guest and the subject, never around what you sell. Run each candidate through 4 checks: does it survive being read inside an invitation, is it already taken, are the handle and domain free, and can you say it on a call without spelling it. The name generator does the first pass.
Cover art at 3000 by 3000 pixels, a show description written for a guest rather than a listener, a hosting account, the RSS feed, and submissions to Apple, Spotify and YouTube. Do all of it in your own accounts. Nothing here should live behind anyone else's login.
A microphone, a camera at eye level, a light in front of you rather than behind, and a recording platform that captures both sides separately. Then the part that decides whether the show survives: a repeatable way to invite guests, so episode 4 is booked before episode 1 goes out.
The name, the angle, the artwork, the questions and the invite list are all derived from who you want in the seat. Decide that last and you rebuild all of it. Decide it first and every later step has an obvious answer.
Art, hosting, feed and distribution are a fixed amount of work with a clear end. Batch them into a single sitting rather than spreading them across a month, because spread out they become the reason the launch never happens.
Everything above the calendar is a one time setup. Booking guests is the part that has to keep happening, which is why it is the one worth building a system for rather than doing by hand.
See exactly how we would name it, launch it and fill it. 15 minutes, no deck.
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