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Case Study · B2B Service Business

$12K Deal.

Straight From Cold Email.

How one B2B service business signed a $12K deal from a single cold email, with another $21K in closing calls that same week.

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$12,000
Deal Closed From Cold Email
$4K/mo
3-Month Commitment
$21K
Additional Pipeline That Week
Nick Horton signed a $12K deal directly from cold email, a $4K per month commitment for 3 months. That same week, another $6K and $15K in deals were in closing meetings. Over $33K in pipeline from a single week of outbound.
Who This Is For

This is for B2B service business owners who have tried cold email before and written it off. If past attempts produced nothing but spam complaints and crickets, this shows what happens when the personalization, targeting, and lead magnets are done right.

The Problem Before
High Ticket Systems

Nick Horton knew cold email could work for his business. But previous attempts hadn't produced the kind of deals that justified the effort. Without a system that could generate qualified, high-ticket prospects consistently, outbound felt like a gamble.

What We
Built

High-Ticket Cold Email System

We built an outbound engine targeting prospects ready for $4K/month commitments. Every email was AI-researched and specific to the prospect's business, not templated.

Multi-Channel Sequences

Email and LinkedIn coordinated so prospects saw Nick's brand before they ever replied. By the time they got on a call, they already knew who he was.

Done-For-You Lead Magnets

Each prospect received a personalized asset demonstrating value before the sales conversation started.

The Timeline
Week 1-2
System build, infrastructure and sequences deployed
Week 3-4
Outreach live, qualified replies coming in
Same Week
$12K deal closed from cold email. $6K and $15K deals in pipeline.

The
Result

$12,000
Nick signed a $12K deal, a $4K per month commitment for 3 months, directly from a cold email. That same week, he had another $6K and $15K deal in closing calls. One outbound system generating over $33K in pipeline in a single week.
What This Isn't

This isn't paid ads. This isn't buying lead lists. This isn't a virtual assistant sending copy-paste messages. This is a done-for-you AI outbound system, built specifically around your offer, your ideal client, and your price point, that generates real replies from real prospects who actually fit what you sell.

Verified Proof
Nick Horton testimonial screenshot

"Just signed a $12k deal from Cold Email. $4k/mo 3 month commitment. Have another $6k and $15k I expect to close this week or next as well."

Nick Horton
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