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Case Study · PR Agency

$112K Contract.

One Client.

How one PR agency signed a $22K first month plus $15K per month for 6 months, landing Forbes, USA Today, Vanity Fair, and Rolling Stone placements along the way.

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$22,000
First Month Revenue
$15K/mo
6-Month Retainer Lock-In
$112K
Total Contract Value
Lewis Webster signed a single client worth $112,000 in total contract value. $22K in the first month plus $15K per month for a 6-month minimum. AI outbound delivered a pre-sold prospect that traditional PR firms could not reach.
Who This Is For

This is for agency owners who deliver premium results but rely on referrals to fill their pipeline. If you've been signing clients one at a time with no system underneath, this is what a single outbound-generated deal looks like when the offer and targeting are dialed in.

The Problem Before
High Ticket AI Systems

Lewis Webster was running a PR agency that delivered real results for clients, including placements in Forbes, USA Today, Vanity Fair, and Rolling Stone. The work spoke for itself. But new business came in through word of mouth, referrals, and one-off introductions. There was no outbound system generating leads on a predictable schedule. Revenue was project-based, and every new month started from zero pipeline.

What We
Built

High-Ticket PR Outbound

We built an outbound system targeting companies actively seeking PR representation, positioning Lewis's agency around their guaranteed placement model. Every email referenced specific signals from the prospect's business.

Podcast Guest Invitations

Each prospect was invited onto the show as a guest. The recorded conversation built real trust around Lewis's PR track record, so the follow-up started warm instead of a cold pitch.

The Timeline
Week 1-2
System build, infrastructure, sequences, and podcast invitations deployed
Week 3-4
Outreach live, pipeline activity begins, qualified replies coming in
Within 60 Days
Massive client signed. $22K first month + $15K/mo for 6 months. $112K total contract value.

The
Result

$112,000
Lewis signed a single client worth $22,000 in the first month plus $15,000 per month for 6 months. A guaranteed offering model that traditional PR firms couldn't match, delivered to a prospect who was already pre-sold by the outbound system. Not a one-off win. A repeatable process.
What This Isn't

This isn't paid ads. This isn't buying lead lists. This isn't a virtual assistant sending copy-paste messages. This is a done-for-you AI outbound system, built specifically around your offer, your ideal client, and your price point, that generates real replies from real prospects who actually fit what you sell.

Client win screenshot

"Massive client signed. 22k first month + 15k per month for 6 month minimum lock in period. Signing traditional PR clients every week with our guaranteed offering model, completely ripping the game from under all the traditional firms' feet."

Lewis Webster
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Guaranteed 30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss it.

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We put the number in the contract.

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