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Case Study · Reverse Outbound Engine

59 Ideal Buyers Booked.

In 30 Days.

Two shows, one system. Our own podcast booked 59 ideal buyers as guests in the last 30 days, 42 already recorded. Carl Holden's show booked 39 in its first 30. The guarantee is 30 in 90.

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59
Guests booked in 30 days on our own show
39
Booked in Carl Holden's first 30 days
48
Sales calls booked off the show in the same 30 days
High Ticket AI Systems runs the Reverse Outbound Engine on its own podcast and on every client show. In the 30 days ending September 12, 2026, the High Ticket AI Systems Podcast booked 59 ideal buyers as guests, recorded 42 of them so far, and booked 48 sales calls off the show. Zellus Marketing founder Carl Holden booked 39 recorded conversations in his first 30 days on a show that did not exist the month before, and 2 of his first 4 guests hired him within 2 weeks of recording. The guarantee on every engagement is 30 recorded conversations in 90 days, or it's free.
Who This Is For

This is for the founder who is still the one selling. Agency owners, consultants and fractional executives whose best clients came from a relationship, and who want 30 more of those relationships a quarter without sending a single cold sales email.

We Run It On
Our Own Show First

Every client gets the same system we use to grow High Ticket AI Systems. Same lead list build, same invites, same booking, same editing. These are the events on our own calendar, read on September 12, 2026. Booked is every guest and every sales call put on the calendar in the window. Recorded and held are the ones that have already happened. The gap is mostly what is still coming up.

WindowGuests bookedRecordedSales calls bookedSales calls held
Last 30 days59424815
Last 60 days136575821
Last 90 days176776926

Source: Calendly events, created and completed, June 15 to September 12, 2026.

Over those 90 days the show put 69 sales calls on the calendar and 26 of them have already happened. 48 of the 69 were booked in the last 30 days alone, the same 30 days that booked nearly twice the 90 day guarantee.

Carl Holden,
Zellus Marketing

Carl runs an SEO agency for manufacturers. He had no podcast. We named the show, What is Made in the USA?, built the cover and the channels, built the list of manufacturing owners he wanted as clients, and sent the invites. Recordings booked straight onto his calendar.

39 Recorded Conversations Booked In 30 Days

The guarantee is 30 in 90. Carl's show cleared it inside the first month, with every guest an owner or decision maker at the kind of manufacturer he sells to.

2 Of His First 4 Guests Hired Him

Invite sent July 14. Recording July 23. First client paid July 27, the second July 28, $5,000 each. One of them had replied to the invite saying they already worked with an agency and had no spend available.

Carl's First 2 Weeks
July 14
Invite lands. The guest replies that he is already with an agency and has no spend
July 23
Episode recorded on Carl's calendar, 25 minutes of the guest talking about his business
July 28
Same guest pays Carl $5,000. 14 days from cold invite to client

What We
Built

The List And The Invites

A list of the exact buyers the client wants as guests, verified twice, then a personal invite to each one written off their own company. 10,000 a month. The domains, inboxes and warmup are ours to run.

The Booking

Every reply is answered inside minutes and every yes is booked onto the client's calendar. A short alignment call first, then the recording. The client shows up and hosts.

The Show

Name, cover, channels, and every episode edited and published with a title, thumbnail, show notes, captions and short clips. The client owns every recording.

The Training

How to run the alignment call, how to host, and how to run the sales conversation that comes after. Scripts and objection handling included. Booking is ours and guaranteed. Closing is theirs and coached.

The
Results

48 Sales Calls
Booked in 30 days off our own show, every one with a buyer who had already spent 25 minutes with us on a recording. 69 over 90 days, 26 already held. The recorded conversations are the guarantee. The sales calls are the result.
What This Isn't

This isn't paid ads. This isn't a bought list and a sales sequence. This isn't a setter dialing for you. It is an acquisition-first B2B podcast agency, measured on recorded conversations with the buyers you actually want, not downloads.

See How We'd Build Yours

Guaranteed 30 recorded conversations with your ideal buyers in 90 days, or it's free, every dollar back if we miss.

Your Turn

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