Why Qualification Beats Price When Hiring Virtual Assistants

Jordan Lally:0:00
Welcome back to the High Ticket AI Systems podcast. Everyone, please welcome the one and only Mr. Batu Chet. Batu, welcome to the show, my friend. How you doing today?

Batu Cet:0:09
Doing well, doing well. Thank you so much, Jordan. Glad to be here. Yeah. Thank you.

Jordan Lally:0:12
Yes, sir. Happy to have you. Now, for for those of us that aren't familiar with the company name or your individual personal name quite yet, can you give us a high level overview of exactly what the company does and who you guys best serve?

Batu Cet:0:26
Yeah, well my name is Batouchette and I am the CEO of Industry Rockstar Outreach and Services. we're basically a team of individuals that'll be able to assist you in inbound calling, outbound calling, and virtual assistance services. And that essentially encompasses a majority, if not all, of your day to day business needs, essentially. f short of what you do in terms of creating your products and services, we can essentially handle handle everything else below that. So we do everything.

Basically.

Jordan Lally:0:57
When you say everything, give us some examples. What do you mean?

Batu Cet:1:00
d I mean, it's been expanding every single day. I mean, I like to have my virtual assistants experiment even outside of the scope of their experience. So now I have some of them doing literally running an entire social media page for some of my clients, in live event moderation for events to moderate chats and post links and make sure to get anybody engaged. we do confirmation calling for upcoming events, survey calling, sales calling. for the inbound line, we have a customer service line as well as tech support. live reception desks as well. We take messages for people and forward them out to the right people. we have virtual assistants handling data entry and back end website administrating, running an entire CRM system, creating and managing AI tools that'd be able to help streamline the process of backend admin for you as well. So much, honestly, the list is endless.

Jordan Lally:1:49
How did all of this start? So I know you have a sister company to keep it simple. What do they have and what do they manage and what is what what are their services and how do you guys fit inside of that?

Batu Cet:1:55
Yeah.

Batu Cet:2:01
Well yeah, actually our sister company Industry Rockstar, they're the ones that started everything. and the CEO Industry Rockstar Kane Minckes, as well as Alyssia Menkez, they were people I used to work with for at least a decade and a half at this point now, where I used to just handle their confirmation outbound calling for their upcoming events and confirm people's registration for it, see how they'd like it, get them excited for it, and they love the work that I do so much that about four or five ish years ago they decided, Hey Why don't we just start our own outreach team and then do what you do and then expand it even further? And that's where it started. That's where our partnership began essentially. And what they handle is essentially teachings and guidance and in in terms of business structure, growth, AI advantage, AI tools, and use of essentially anything they can get their hands on that's modern and a l the latest AI tech so that they can allow their students to utilize it to streamline their services in their back end and help their businesses grow. They help entrepreneurs, speakers, business owners, manufacturers. It honestly doesn't matter. They it's a plethora of clientele that they have. Hundreds if not thousands.

Jordan Lally:3:11
Got yeah, so you guys definitely have like like you said, a wide plethora of services. Is there what specific industry or niche you guys help best or does that also get pretty wide as well?

Batu Cet:3:17
Yes.

Batu Cet:3:25
If I was to choose, like there was a gun in my head kind of option, I would say that our niche would be speakers because when it comes down to it, Kane Minkus is an incredible guide to speakers, teaching other speakers on how to publicly speak, how to show off their their knowledge to other people, to become other people that could also guide businesses in terms of their growth. So speakers are people that we usually work with in terms of helping them with joint ventures, signing them up for upcoming future events, getting them in front of an audience and on a stage. They are the people that are essentially the most common clients that we have, but there's a plethora of other options that we have as well. They're not the only ones. Yeah.

Jordan Lally:4:05
For sure, for sure. So when you say you help speakers like b land land stage events, are you helping them actually like with the application process, saying, Hey, I think you would be a great speaker for XYZ event coming up. Here's the application, or are they the speaker managing that aspect of it? And whenever there is, whenever they do have a booking lined up, you guys are calling the eventees, reminding them, getting them excited, essentially what you described earlier.

Batu Cet:4:11
Yeah.

Batu Cet:4:35
Yeah, it's actually a combination. it really depends on what they want and how much involvement they would like us to have in terms of the services we provide. So it actually varies. It could be as little as us just reaching out to people that are promoting businesses or running s upcoming events or they may have an upcoming seminar coming up and we want to see, hey, would you be interested in having so and so join as one of your speakers? And it could just be just a minimum creating that contact, setting up a meeting between our client and the decision maker.

So they can finalize the deal. Or we can be completely involved where we do that initial connection, set up the actual application form online, make sure that they have a meeting and then attend the meeting to make sure that they're speaking to the right people and that they're all engaged and everyone's happy with one another. And then once everything is said and done, they're actually a speaker to the event, or they set up their own event to speak. We do the confirmation calling for the event and the post-event calling to confirm.

Hey, how was the event? Did you like it? Maybe even upselling of their services and products if we can as well. So it varies from as little involvement as possible to be literally being their partner in the whole s situation. So depends on the client.

Jordan Lally:5:42
No, that that's really cool stuff. And like you said, under your head, you you work with speakers, but you work with a lot of other industries as well. How do you find yourself managing like the day to day? Do you have help with all this? You being the CEO? Like how wide does the leadership portfolio spread? yeah, like like the chain of command. Like how does all that work? 'Cause I imagine that can get pretty overwhelming.

Batu Cet:5:48
Yeah. yeah.

Batu Cet:6:07
Yeah, yeah. It it definitely does for sure. And well the benefit of having the my kind of business is the fact that I have a limitless number of people that can actually help me with the work within my team of VAs. So I actually bring in my VAs to make sure that they take on specific responsibilities within the team. I have one VA handling the entire social media of my company, literally from the ground up. They create the graphics, the articles, the tags, everything, and I just make sure to approve everything they bring my way.

They do a wonderful job. And some the VAs that I have are handling project management where I tell them that they're responsible for specific projects or group of projects. Let me know if there's any urgent situations that I need to know. But if they everything else is fine, they just kind of manage the hours, the time, make sure the other VAs below them are dedicating their time properly to the projects. And other VAs I have are d literally doing the grunt work for me. invoicing back end admin, when we have any kind of promotion going on, like We work for very closely with the Industry Rockstar's main team for their affiliate. So I love to bring out and send out messages in regards to having people sign up for their upcoming events so that we can get affiliate commission off of it. I have a VA handling that as well. So the benefit of my company is the fact that I have a plethora of people that I can help me out with tasks. So saves me a lot of time and gives me the opportunity to grow the business essentially.

Jordan Lally:7:26
I remember when I first hired my like my very first VA, like I was like, I can pay this person significantly less than US prices, and they will work harder than any US person that I freaking know of. And like I can step away from the business, walk away, and like task and stuff still gets done. Like that moment for me as a solo entrepreneur was life changing. I was like, my gosh, this is a life hack.

Batu Cet:7:30
Mm-hmm.

Batu Cet:7:38
Yeah.

Batu Cet:7:47
Yeah.

Batu Cet:7:52
definitely. Definitely.

Jordan Lally:7:54
and I'm sure you obviously know what that's like being in the industry for like damn near twenty years now. So yeah.

Batu Cet:7:59
yeah, for sure. And it's not limited to just international people too. Some people are not comfortable hiring people from other countries, so we have agents from all over the world to bring in people that are more local to them to make them more comfortable if they'd like to. Of course it's privacies vary depending on the agent, you know. Yeah.

Jordan Lally:8:15
For sure, for sure. And like there's nothing wrong with hiring, I mean, in my opinion, of course. Nothing wrong with hiring overseas. Obviously, nothing wrong with hiring here in the US or in Canada, wherever you may be. but like from my experience, you can get some really badass talent off like offshore overseas and they work harder and you pay less. Like I don't understand like to me as as a capitalist, that sounds like a win win to me. But

Batu Cet:8:22
Save. Same.

Batu Cet:8:31
Mm-hmm.

Batu Cet:8:40
No, I I agree. I agree. I mean it for me it all depends on the talent of the agent or what they're capable of. Their location is irrelevant to me. So I I know exactly what you're talking about. I got agents I w I got people the people that are working for me. Literally one is in the US, one is in Canada, one is in the Philippines, and one is in South Africa. It's all over for me. I just want the ones that do the best work. So that's all that matters to me.

Jordan Lally:9:02
On that topic though of like truly recruiting at scale, in my opinion, one of the highest levels, right? Because you you're not only recruiting for yourself, but recruiting for many, many other companies with all of their different needs that they want. How do you like what what is the philosophy with recruiting? What is your step-by-step process? How do you excel again at the highest level with what you guys do?

Batu Cet:9:07
Mm.

Batu Cet:9:27
Well, when it comes to recruiting, the first priority for me is qualification. Price is of course important, but for me that's number two, because I want to make sure that the individual that we bring onto the team for the clients or myself are qualified to do this work. Not just based on their history. Experience and education is of course important, but I like ingenuity. I like creativity. And honestly, I like lazy people because they find ways to cut corners in creative ways as long as they have a good work ethic, they could find ways to streamline processes, especially with the advent of AI nowadays. So for me, it's a it's a very slow process, but a fast process at the same time. I look at a pool of individuals that's brought to me by my team members, or through a some kind of hiring service we may use, or through a white label partnership we may have. We have many different resources of finding agents all throughout the world. So I bring in that pool of candidates, I look through their qualifications, their education, their experience And then have a meeting with them and I just have them do a random task. Give me a solution for a random task and see how they handle it. If they have a creative way of solving the problem or a way to streamline the issue, or are someone that's that has a good work ethic that's going be able to grind down and do the work until it's complete, then I know I have the right person for me. Afterwards we can discuss pricing, what they're qualified for, based on what the client's able to pay, based on what the budget is, and then we can figure things out afterwards. Of course, I find the best affordable price I can.

But qualification's the primary objective there, beyond everything.

Jordan Lally:10:55
It's so funny when people bring like I think I learned this from Alex or Cole Gordon, Alex Thermozie, but essentially they said if you are going to only value paying for cheapest talent, like for for the cheapest talent, that costs you so much more in the long run than paying for the top talent that can do the work of literally five individuals.

Batu Cet:11:19
Definitely. Definitely.

Jordan Lally:11:20
Is because like you Jeremy Haynes break it breaks it down into stallions, which is your A players, donkeys, I think, and mules. Right? So to give you an overview, stallions like your A players, you give them a direction and you say, the end goal is this way. They said, Okay, coach, I got it. And they just take off and they run and they figure it out. Donkeys, donkeys are reliable, okay, because donkeys go the distance, but every now and then

Batu Cet:11:30
Yeah.

Batu Cet:11:41
Yeah.

Batu Cet:11:47
Stubborn.

Jordan Lally:11:47
You gotta kick it in the ass and say, let's go. You gotta go, right? Don't go. Mules, dude, don't ever hire a mule in your life, bro. Like mules do nothing. They drag the team down, they go the opposite direction, like never hire a mule. but but I love what you said about like qualifications first, right? At the end of the day, if you want to qualify to do the actual job, if you don't have like a leadership mentality to where if a problem does come up, you don't know how to like figure it out kind of on your own, at least think for yourself.

Batu Cet:11:54
Yeah.

Jordan Lally:12:16
I don't think it's gonna be the best fit. And you also said one more thing that is really, really important. You said, I would love to hire the lazy person because the lazy person is gonna figure out the most efficient way to do it. And I think it was Bill Gates, Bill Gates that said this. It was like the they gave him a choice, right? Like the hardest worker, the laziest person. He's like the laziest person all day. Because they're gonna they're gonna find the solution faster than the hardest worker. I'm like, that's actually a pretty good answer. I like that.

Batu Cet:12:30
Exactly.

Yeah.

Batu Cet:12:37
Yeah.

Batu Cet:12:43
Exactly. Exactly. Exactly. I mean it comes with a caveat because you gotta be careful that the lazy person you're bringing in has good work ethic and still wants to do their job. So if you have that good combination where they're lazy when it comes to the task but still dedicated to the team and want to do a good job, they're gonna find the best solutions for you. I mean I I'm that kind of person. I I'm a kind of person that works to live, not lives to work. So I wanna find the best, fastest way and the most efficient way to do the work.

So I'm always finding streamline efforts, so I get it firsthand. Yeah.

Jordan Lally:13:15
No, absolutely. When it comes to the qualification process, are you the one interviewing the candidates? Do you do a one step interview, two step interview? Are you having the candidate fill out like any quizzes or tests, like personality tests, or do any, I guess, pre r prerequisites before actually speaking with them?

Batu Cet:13:35
Yes, the process is a two step pr process. firstly is the application process, where depending on the channel that we're obtaining this candidate from, they provide their resume, their qualifications, answer a few minor questions, and then I have a a first or interview with whoever I deem is the appropriate manager or supervisor for that specific role. we have some white labels with some partnerships that bring in people. I have some personal VAs that handle this task. I have some individuals that are running complete conglomerates of potential VAs that they're providing people. So it's a schmorgus board of options in regards to step one. But that's step one is having these individuals filter them out for me, finding the best candidates that they feel they want to bring to me. And then the second step is my interview. I have an interview with them directly and I ask them the questions dependent on the qualifications that are required for the clientele. based on the resume, I I kind of test them a little bit to see if what they said is accurate and valid. Of course, you know a lot of people lie in the resumes so I want to make sure And see what kind of personality they have. Because when it comes down to it, I want to make sure that this is a pleasant person to work with too. They have a good attitude, they they have a good work ethic, and they're actually kind and responsive to myself and the client. So I want to ensure that they are actually a decent person to work with too. So it's a two step process essentially. And after that, once I deem them qualified, I go ahead and I give them the details of the project. Let them go ahead and do either an experimental project within my internal system, if it's something where it doesn't require urgency, like I'm just bringing in an agent to bolster the numbers for now. But if it's something urgent where a client really, really needs this virtual assistant and we've been working at getting this person, I get them right into the fray for the workload and see how things go. Give it a week or two of an experimental phase, and if they do well, put them in permanently for the rest.

Jordan Lally:15:19
that process and I think you touched on something vitally important that I think it isn't spoken spoken on enough. But essentially if they are a cancer to the organization, never ever hire them. Because one like truly one cancer cell can like destroy an entire human body. Right. So if you have a large organization and one person is that cancer, then like you know the whole whole organization could go down because of that one person.

Batu Cet:15:33
Yes.

Jordan Lally:15:47
In a perfect world, yes, we would want a players that are amazing culture fits, but I would not I would not subsidize in a player talent for a cancer fit for the company. Like I'd rather have a donkey in this example. I'd rather have a B player but amazing culture fit because everyone likes being around that person. The morale is high. It's just a fun place to be to be involved in, you know?

Batu Cet:15:47
Exactly.

Batu Cet:16:12
I love that you mentioned morale, because morale is super, super important to me. I know there's a lot of businesses out there that want to be as cost effective as possible, cut as many corners as they can to save as much money to increase their profit margin. Totally understand. As a business owner, makes sense. I mean, profit margin is everything when it comes down to it. But for me, it's a long term game. I want this to be something that's established and can maintain itself for as long as possible. And the only way that's gonna work is if your team members have good morale.

They're happy to be here. They want to work for you. They want to continue and in investing their time and dedication to a point where they grow with the business rather than it just being a one off just, you know, the part time job that they're coming in for the time being. So morale is super, super important to me. Rewarding my agents whenever they do something good, that's very important for me.

Jordan Lally:17:02
Absolutely. Talk to me about not the process, but essentially if I were a hypothetical client, how would that work? Do we pay you a placement fee? Do we pay you an ongoing a service fee because you manage the guys and pay the VA salary? I guess how does that work from like a logistical standpoint?

Batu Cet:17:25
It does depend on the client, but in a majority of situations, it's on an hourly basis. I essentially quote them an hourly rate based on how much is gonna be paid off to the agent themselves, plus any tools they'll be utilizing that would cost a certain amount each month to utilize for their internal systems or whatever it might be, and then collectively bring in all of the expenses and get an average rate of what it would cost me to have this agent run this system utilizing whatever tools they may be utilizing on their end of things.

Once I get that number, I get a good decent profit margin, nothing too extreme, just something that would be able to help make it you know worthwhile in terms of having the clientele, and then I quote them the amount. And then that profit margin basically works as my management fee, essentially. I run the show, I take out I've trained all of the individuals required, I make sure that they're doing their work, I make sure that they're trained properly with new information or old information, and I also make sure to to replace the individual if they don't work out very quickly, very efficiently. retraining anyone that needs to be brought into helping out with expansion, putting out fires, the whole shebang. It's essentially once you bring in me and my team, it's completely hands off for the client in running whatever that is that we're covering for them. And they could have my involvement as involved as they want, but I recommend full on involvement where I re literally run the show for whatever it might be that I'm taking it. And they can just forget about it. Yeah.

Jordan Lally:18:50
No no, exactly. And there's always two types of people. One person is like, I want to learn how to do it myself. And like I'd rather pay somebody else to like do the the thing, whatever the thing is. but I didn't know this. I had an interview the other day with a guy, and he essentially said, you know, with hiring offshore talent, like you not a lot of people think about this, but it's like payroll, they have to get paid on time, every time, insurance if you want to take care of that. and there was something there was something else that he said but was important, but you wouldn't have thought about it unless like you're in the industry. And it's like, yeah, dude, because the payroll to me, I hate payroll, dude. Like just like get paid. Like it's just it's just you you're gonna have to do it. You know, like you have to pay your people all the time or else they're not gonna work with you, you know? But like I hate it. So like I'd rather pay somebody else to manage all of that i in instead. You know what I mean?

Batu Cet:19:28
yeah.

Yeah.

Batu Cet:19:38
Great. That's what I did. I mean i I for the first like three years I was handling favour myself. I'm like, why am I doing this? I literally spout giving away these types of tasks to people. Why am I doing this? You know? So I gave it to somebody else.

Jordan Lally:19:53
Absolutely, absolutely. we love talking about client acquisition on this show. so I do I do have to ask. When it comes to enrolling clients in secure own services, do you have any like systems and processes in place for that right now? referral partnerships or I guess what does that look like for you guys?

Batu Cet:19:59
yeah.

Batu Cet:20:11
Yeah, yeah, many different methods. we utilize social media to grab as much attention as possible. grabbing attention utilizing our partners as well as our services so that we can bring in more clientele that way. we have an affiliate program that we share with our p partners as well as anybody else that we've even worked with in the past by providing services to, where we share a percentage of the services for the first year and then a smaller percentage for the second year. And then if they bring us three or more clientele, they get permanent a percentage of services that they provide us. So essentially just constantly making money, more clientele they bring us. So we that's a great way to bring in a lot. I've I have I had a good like dozen of clients that I've received that have come through the affiliate program, which is incredible. beyond that, we also utilize newsletters where we send out messages through our inser internal system for clients we've worked with in the past, partners we've worked with, people that I've given my business card to and at seminars and semits. So just bringing it out there, getting clientele that way. And another big way is partnerships through other people. Whether it be people we work with in the past that we could create some sort of joint venture project with, or the Industry Rockstar main team, which in the beginning and even currently actually was the biggest client market that we received, they funnel them through us by creating a partnership where we provide specific services through packages to them so that their clients that they receive come down to us with services that they receive and then from then on we could upsell them to more services and other services we can provide them at that point too. So we kind of hit them on all corners. We're even trying new promotions as well where we're gonna start utilizing Facebook advertising and YouTube advertising too. So we're gonna expand that even further. But for me client acquisition is super important. That's the lifeblood of my business. The more clients the better and I have to keep that engine going because you lose clients every day. They change their optics things might adjust So you always have to be bringing in more.

Jordan Lally:22:07
No, absolutely. Great answer. Sounds like you have various methods, like you said, multiple channels. When it when it comes because you said upsell and cross-sell into multiple services, I imagine what that looks like is they have one VA that does X task, and now you upsell them into a second VA that does Y task. Is that kind of how that works? Or do you do you yeah, or does it is it like other services outside of VA has?

Batu Cet:22:08
Yeah. Thank you. Various methods, yes.

Batu Cet:22:17
Mm-hmm.

Batu Cet:22:27
Yes.

Batu Cet:22:33
the initial thing that you just said, that's one way. Sometimes we increase the responsibilities for one VA that's gonna be able to handle more tasks, but increase their pay, thus increasing the hourly rate. That's another way as well. or utilizing our team of VAs to handle different types of tasks. Like for example, somebody might have us handling a virtual assistant that does their back end admin, that's handling their inbound and outbound emails and handling their customer service calling as well. But all of a sudden This client wants to hold up a seminar. They're gonna have thousands of people attending this seminar and they want to do confirmation calling for it. So instead of having this VA who's already got a plethora of tasks and is already overworked at that point and cannot really add this to their list, I gather my general team. I have a general team within my own purview that handle confirmation calling for a plethora of clients and then let them know hey, we got another confirmation client project here.

Go ahead and do the calls for them. So that's a whole different team handling a whole different project for the same clientele. And so on and so forth. I have an inbound team that handles inbound calling that could do a whole different service for the clientele as well if they expand to them. All what they're looking for.

Jordan Lally:23:43
Gotcha. Okay, cool. That makes a lot of sense. When are you are you are you the one taking sales calls or do you have a team for that as well?

Batu Cet:23:47
Yeah, of course. Of course.

Batu Cet:23:52
no, I do the sales calls. Whenever it comes to any kind of sales, promotions, expanding the business, that's all me.

Jordan Lally:23:58
For sure, for sure. Yeah, sales calls are pretty fun in my opinion. I feel like it's just I I I have a hard hard not a hardcore sales background, but like ever since I ever since I was eighteen, like I was in sales, so it's just kinda fun for me, you know?

Batu Cet:24:01
All right, so

Batu Cet:24:09
Exactly, exactly. I I really love telling people what we're providing and then seeing their faces or getting their reactions in regards to you do all that, like everything? I'm like, Yes.

Jordan Lally:24:19
Right, right. The value shock.

Batu Cet:24:21
I love that, I love it.

Jordan Lally:24:24
How is the company currently using AI to streamline processes and systems to just make life more efficient in general?

Batu Cet:24:33
a plethora of ways. AI has been a significant boon to our business. It has also been a little bit of a detriment to s in certain degrees, but as long as the client is happy with our services, that allows for more growth and expansion. So in the long run, it is also a boon in that regard, too. So some examples of how we utilize AI, the confirmation calling. It used to take us like at least 30 minutes to an hour to generate a decent script that would have all of the information that is required. acquired cover in a very efficient manner. But now ChatGPT, very quick generation, mild edits even. We could put it through Claude to make the edits and it's a perfect script. It's incredible. Another utilization is social media posting. It used to take someone that was of like incredibly creative mind to generate wonderful graphic videos and images, just several hours to do so, and it was very costly venture. But now with the advent of AI and Canvas and other tools like that They can create videos and images literally from the ground up within a few minutes with just a few prompts and mild editing on their end. So that has been a significant time saver. on top of that, robocalling, that's not really something that people are too happy with, but when it comes to so a lot of our clientele who work within the AI realm and they're trying to sell products that are about AI or promoting AI, having someone call an with an AI robocall is actually a benefit for that client. So That has been saving a lot of people a lot of time and a lot of money for those robocalls. That's the one I said that has reduced our hours, but still is a benefit in the long run for our clientele. So works out for us. And what else? back in administration with CRMs. There's a lot of AI tools within CRMs to streamline posts and automatic emails, responses, gathering data, data production and update. it skies the limit with CRMs. And emails, email responses. We now have the the the Google's a AI response system that automatically generates email responses on the fly based on your history and what you've said in the past. So AI is all over the place in our business. It saves us a ton of time. Yeah.

Jordan Lally:26:41
Good stuff, good stuff. I'd love to hear it. Let's see, going forward over the next twelve months, what is one thing that you would hope the company has accomplished?

Batu Cet:26:49
Hope the company accomplishes. yes, within the next 12 months, I would really like to make sure that our infrastructure and the number of clients that we have grows to a point where my only responsibility is getting more clients. Right now I I I have a lot of people running a lot of tasks and they are doing a majority of the work for me, but I'm still putting my hands in a lot of baskets and just like putting a a hat on here and there just to kind of help out.

Jordan Lally:26:51
Yeah, yeah, yeah.

Batu Cet:27:17
And I want to make sure that everything is going well. So within the twelve months, I really want to make sure that everything is completely automated, either through AI or through my VA team members. And the so that the only thing I do is just bring in clientele and maybe put out the occasional urgent fire if I have to. If the team member can't handle it themselves. That's the goal.

Jordan Lally:27:36
For sure. When you think about that process and, you know, looking forward over the next twelve months, do you have an idea of what would have to change in order to hit that?

Batu Cet:27:48
Yes, we would have to expand our client acquisition process so that we can get more clientele. It's honestly not even that much more than we currently have, just a good handful more, and we'll be able to have the funds to get to that point to do so. So marketing, basically. That's our main goal right now.

Jordan Lally:28:05
I know you said you're bringing up Facebook ads and YouTube ads and my experience if you can dial in Facebook ads, I mean it's like a fi it's like a a fire hose. You know, you can really scale that way. The challenge is is just I guess it's like all marketing. Like w you don't necessarily know what's gonna work until it's like, shit, that works that type stuff. but you're you're pretty competent. I I d I'm definitely confident that you can that y'all figure it out.

Batu Cet:28:09
Yes.

Batu Cet:28:16
Yeah.

Batu Cet:28:23
Yeah.

Batu Cet:28:27
Exactly. Exactly.

Jordan Lally:28:35
That's super cool stuff, man. let's see. Couple a couple minutes left with you. Looking back over your career, even personal life, what do you feel like has been the the best piece of advice you've received?

Batu Cet:28:35
You thank you.

Batu Cet:28:40
okay.

Batu Cet:28:43
Mm.

Batu Cet:28:49
the best piece of advice I've received would be balance. Life balance is important because when it comes down to it, there's a lot of people out there that are in the business world that are either running businesses or working at very demanding jobs that put a priority on their work, which is important, but it becomes the only priority in their life. They forget about their own personal lives, they forget about family, they forget about sleep, they forget about everything and they eventually get to a point where they have a mental breakdown or just not able to function properly anymore, or their life is just work and sleep. And for me, life is short. There i I don't have any religious beliefs, so I believe that there's really nothing after this. So this is the one shot that you get to enjoy life and live life. So the best advice I received, which was in the thralls of being sleepless, exhausted, and absolutely overworked, was that Life is short, live life, enjoy your free time, spend the time that you can with the people that you love and make friends and just get out there and ensure that your business is your priority, but it's not your only priority. And that sometimes you need to take a step back and reassess what you're doing so that you can have a good, balanced and happy life. That that's how I treat my own life now. that's how I treat my employees' lives now. It's it's more far more important that they handle urgent family members that matters than the work that they have to do.

I'll step in if I need to, you know. That's the most important thing for me. Balance. And that's the best advice I've received.

Jordan Lally:30:21
Why are you calling me out right now, bro?

Batu Cet:30:23
Probably calling a lot of people out. I call my old self out.

Jordan Lally:30:28
Just kidding. But that's why I was cheesing so hard because I that's really an internal battle that I have, man. I love I love to work. It's I work and sleep. I w I always make this joke. I like I work out and I work. Like that's essentially all I do, you know? and part of me is okay with it. I know it's like the sacrifice in order to achieve XYZ in the future. But the other part of me is like you're passing up on life.

Batu Cet:30:35
Mm-hmm.

Batu Cet:30:44
Yeah.

Jordan Lally:30:58
You know, like life is gonna pass you by and you're gonna wake up one day and be like, I wish I did this, I wish I did that, I wish I did this. I don't know, man. Is it worth it? I guess we'll fucking I cuss. We'll fucking see. We'll fucking see, man. no That is that is great advice. If you don't mind me asking, like what what age range are you in?

Batu Cet:30:58
Yeah. Exactly.

Batu Cet:31:04
No.

Batu Cet:31:09
We will

Batu Cet:31:21
I'm thirty five. Yeah.

Jordan Lally:31:22
Thirty five? okay, okay. That's yeah. I'm twenty seven, going on twenty eight here, early next year. But I feel like you definitely have a lot of maturity to yourself. And I feel like yeah, when when when you are that age you I think you just realize life is way more precious than h how you possibly thought about it earlier in your in your earlier years, if I'm making any sense. You know what I mean?

Batu Cet:31:31
I'll take care.

Batu Cet:31:44
Definitely. Definitely. I got this advice when I was around your age, so it becomes y y you're young, so you have a lot more energy. Your body functions a lot better. So you feel like you can do everything. And for a while you can, but eventually you can't. Your body catches up with you.

Jordan Lally:31:59
dude, like on on a on a personal note, I was doing b I was working out at the gym, okay? Like how I used to work out back in high school, back when I was playing baseball. And I I was doing these box jumps where I just jump on this freaking box and on my landing down, I fucking tweaked my ankle, dude. I'm like, I'm not eighteen anymore, man. My ankle sucked. Yeah, yeah, yeah. So I I definitely feel me when like you're getting older, your body is like wearing out, all this all this bullshit. But

Batu Cet:32:05
Mm-hmm.

Batu Cet:32:09
Right.

Batu Cet:32:14
Right.

Batu Cet:32:18
Yep. No

Batu Cet:32:28
I see a ton of meme videos about that. People just jump off two steps and then they look back. their bodies there, they're ghosts. It's exactly the thing. I used to be able to hop fences like they're nothing. Now I'll look at them like, how the heck did I do that?

Jordan Lally:32:28
Yeah.

Jordan Lally:32:36
Yeah.

Jordan Lally:32:41
For real, bro, for real. That's how the funny I've been getting those on my timeline too, bro, so maybe that's why I hurt myself that I'm playing.

Batu Cet:32:45
Yeah.

It's so true, man. It's so true, honestly.

Jordan Lally:32:50
Where if they wanted to explore your work further, definitely definitely intriguing, you know, w with with the VA stuff, especially since you guys do a lot of the full done for you package, where could they find

Batu Cet:32:53
No.

Batu Cet:33:01
Yeah. Many places. if they go to our website, industry rockstar outreach dot com, that's one way to to find us. You'll be able to find our service kit by clicking a button on the top right that's free resources and guide. Gives you a detailed description of a bunch of services we provide, but they're not everything. Seriously, get creative with how we can help you. We can literally help you with anything. that's one way. through our social media pages, we're on LinkedIn, Instagram, X, YouTube, Facebook.

The whole shebang, as long as you search for Industry Rockstar Global Outreach, that's what you're looking for. That's us. or you can contact me directly at my email, which is batu at industry rockstar services dot com. Either way is fine. And if they come through you and they mention your name, I'll give them a good discount too.

Jordan Lally:33:44
Amazing.

Yes sir, yes sir. You're already here first, folks. Thank you so much for hopping on, my man. I wish you your company the best of success. And thanks for hopping on, my man.

Batu Cet:33:50
Of course, of course.

No, of course. You too. Yeah, you keep it up, man. You're doing a great job, honestly. Keep on going. At at your age it's it's incredible that you've done so well. So keep it up, man. Keep it up.

Jordan Lally:34:06
Thank you, brother. I appreciate you.

Batu Cet:34:08
No problem.