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Episode

Scott Ballard Took 10 Failed Businesses to Number 3 in the Nation

With Scott Ballard/September 17, 2026/37:15 listen/Hosted by Jordan Lally

Scott Ballard is the founder and CEO of Confidence Coach LLC, an executive coaching and leadership development firm based in Oregon. He works with business owners, CEOs, partners, and organizational leaders to identify what he calls identity lies, the false beliefs installed by parents, teachers, or employers that quietly shape how people lead. His own false identity was installed in first grade, when a teacher moved his desk to the back corner and told him he was stupid, an experience that left him suicidal at seven years old and shaped everything he has done in the decades since.

The conversation covers the full arc of Scott's method, which he calls truth telling. It starts with writing down every negative thought a person carries about themselves, physically discarding that list, and then replacing it with a clear statement of true identity. Scott identifies himself as the chief belief builder, and he describes how knowing that label changed his relationship with his work entirely. He argues that burnout and frustration usually trace back to operating outside your true identity, not to overwork itself.

Scott also explains the daily scorecard system he built to reinforce that identity over time. He grades each day's activities on a point scale tied to how closely they match his true identity, and he tracks the totals to build momentum. He says a day fully spent operating in his true identity can score as high as 300 points by his own reckoning. He credits these identity principles with taking his eleventh business venture, started from his kitchen table with a hundred dollars, to the number 3 company in its industry nationwide, operating across 42 states.


What You Will Take Away


About the Guest

Founder and CEO, Confidence Coach LLC
Scott Ballard

Scott Ballard is the founder and CEO of Confidence Coach LLC, an executive coaching and leadership development firm based in Oregon. The company works with business owners, CEOs, partners, and organizational leaders to help them identify and replace the false identities that limit their leadership. Scott faced severe dyslexia and flunked out of three colleges before starting ten businesses that failed, then used the identity principles he teaches to grow his eleventh venture from his kitchen table to the number 3 company in its industry nationwide.


In This Episode


Full Transcript

Full transcript of the conversation, published verbatim. Speaker labels come from the recording itself, not from an automated guess.

0:00 · Welcome to the High Ticket AI Systems Podcast

Jordan Lally:0:22
Welcome back to the High Ticket AI Systems Podcast. Everyone, please welcome the one and only Mr. Scott Ballard. Scott, how are you doing today, my friend? Welcome to the show.

Scott:0:31
I'm great. It's a great fall day in Oregon, so glad to be here.

Jordan Lally:0:35
Yes, sir. It's our pleasure. Before we dive into tactics, strategies on, you know, being the best person you can you can become on, you know, being a person that is just full of of of self love and confidence and just has no fear in their heart. Can you give us some some context as to what the company does and who you guys best help?

0:55 · Helping leaders break false identity lies

Scott:0:55
Yeah. What we do is we come alongside leaders. that can be an entrepreneur, that could be a CEO, that could be a partner in a business, that could be somebody in an organization that's a leader, and we help them identify the the lies that they're leave living into their leadership, the identity lies. The the false thing that may be a parent, a teacher, somebody, an old boss or maybe somebody in their family said about them that they have adopted along the way. And it is impacting their leadership ability because they're not living out of their true identity, they're living out of their false. And when you live out of your false identity, obviously you have a lot more fear, uncertainty, doubt, and a lack of confidence and courage to actually go and be the leader that you need to be.

So our work is kind of endless and there's like eight billion people on the plant to work on. So yeah.

Jordan Lally:1:57
False identities, my gosh, that is such a huge, huge talking point. What do you mean by false identities? How does one identify that they're living a false identity? And how do you break that?

2:12 · What a false identity is and where it comes from

Scott:2:12
Yeah, well, a false identity is anything that is shameful or or that is shaping you or telling your yourself a negative story. So that tape that's running your head that is the thing that's hurting you, the thought that's hurting you, a label that somebody put on you that you can't get by, that's what that's where the false identity gets its life, its its ability. to affect who you are as a person. And that's that's where those come from.

Jordan Lally:2:47
Would you say most of the to just fill you fill you in fill you up to speed on essentially kind of my understanding? I did a bunch of work in like self-hypnosis, which is like ch really dialing in and uncovering like limiting not beliefs, but like the condition, the condition experience that we've had from our upbringing, if that makes sense. And I think a lot of us don't really ever break free. from those conditions from our early adolescent years. Do you want to expand on that, my friend?

3:20 · How a first-grade teacher installed Scott's false identity

Scott:3:20
Yeah, sure. So I'll I'll give you mine, which is the best story. And it's why I do now, sixty years later, what when this happened and and why the work it is that what we do and how we do it. So I grew up in a small town in rural Oregon. had great parents, and loved my life until I went to first grade. I went to first grade You know, we w back in the 60s, you walk to school and a couple of miles, and there was one classroom for first grade. And I went in there and I was so excited to be in there with my buddies to learn and all that kind of stuff. And what I recognized a couple of months into it is I was not learning like the other kids. And back in the day, the teacher actually would come to your home at the beginning of the year and the end of the year to share about. what they were going to be teaching and what you needed to know for the parents, right? So the teacher comes, sits with sits with us at dinner and explains, you know, what what she's going to be teaching us. And then at the end she turned to my mom and dad and said, you know, Scott needs to try harder. Well my dad was, you know, depression. Like he was hard work was his thing. So he looked at me like the look of death and I was like, okay. So I went back to school the next day and I like quadrupled the airport and it Nothing really changed. So the week before Christmas, or the first time I did first grade, I come into the class on a Monday morning and the teachers moved my desk to the back corner facing away from the class. And she sat me down back there and said, You're stupid and you're dumb and you'll never do anything in your life and you're wasting my time. And so I sat there. So so this is the point of up to that point I thought.

I could do anything, I could be anything, I whatever. So that amazing parents. And in a minute, my identity changed so that I was stupid. I was dumb. And I would never do anything. And and as that year finished out, I got depressed. As that year finished out, I became suicidal. I tried to kill myself. I ran away from home. And then at the end of the year, she came back to my parents and said, not only did he not do it, but he needs to do first grade again.

So she would be my teacher a second time. Same thing. So I did first grade twice. Very unusual. I've never met somebody else that's had that. That that was how my false identity became got transformed from a healthy, I true identity to a false by somebody that I was taught to respect and to believe and to trust. she implanted that into me.

So, so that's where I learned so deeply about how powerful a false identity in the negative, how much it can affect your life. I tried to kill myself. It's so impacted me. And so that's the genesis of the work that we do now, 60 years later, and we've been doing all along one way or another. But yeah, so the childhood is where most of these false identities get adopted.

Jordan Lally:6:42
Man, a lot to unpack there. I'm glad that experienced happened because here you are now. Obviously, your teacher being, you know, an a-hole, you know, whatever. That sucks. But you're you're here changing a lot of lives for the better. So hats off to you, my friend. Let's imagine, or I guess whenever you're working with individuals, clients, leaders.

Do you help them recognize that they're living a false identity? I guess if you had to put a percentage on it when working with leaders, what is the percentage of them unaware that they're even living a false identity?

7:22 · Uncovering root false identities in leaders

Scott:7:22
Well, most people are aware, Jordan, but they don't know what to do about it, or it's subconscious, right? So they do things and they make decisions and choices and they go, Why why am I doing that? You know what I'm saying? But but they've never they've never gone to the root of the problem of of what's the false identity that's that's causing me to believe that, to take that action. or or whatever it may be, that behavior. And so people are aware of it, but the people that have actually identified it, probably ninety-five percent of people have never done the work to go back to the root of when the false identity was actually installed into their system.

Jordan Lally:8:08
And what is that process working with you? How does that look?

8:11 · The step-by-step truth-telling process

Scott:8:11
Yeah, so it's it's something it's very simple. We call it truth telling and takes a lot of courage. And so I always begin if I'm working with an individual, but I do a lot of speaking with groups and companies or whatever. I always share mine, right? And and so I tell the story and I share mine, and I may even share something where it's creeping back up, even though I know my true identity in that situation. Like I did one recently.

And the owner of the company was over there, and I really care about what he's doing and how he's doing it. I have a lot of respect for him. And I said, you know, here's the fear that I have right now is that I'm gonna I'm gonna let this person down. And I pointed to him and I said, because I have a lot of respect for him. So it's truth telling. So the question is this what is the thoughts that keep running in your head that are actually hurting you? Right. And so what are those thoughts? Are are they w whatever they are, shame, fear, doubt, what whatever those are, that's why I want you to speak those out. And in fact, I want you to write them all down. So I d I have people write down all of those negative thoughts that they have about themselves. Right? It it's kind of like throwing up or vomiting. You just throw up all that negative stuff and you put it on a piece of paper and then and then what I do if we're in person is I have somebody bring a garbage can in.

And and then and then I I say, okay, who wants to take the step, the first step to getting rid of these? And inevitably somebody can always raise their hand. And I said, okay, share a couple of these false identities with the group. One person goes, they're crying, they're sharing, second person dominant, because people all realize we have a lot of the same false identities. And it bonds the group. Then I say, okay, now we're done with that. Tear up those false identities.

Let's get rid of them and throw them in the trash can. So we take the trash can around, people throw in them. Sometimes we burn them in a fire. Sometimes we flush them in a toilet. Doesn't matter. Get rid of them. But you can't leave people on that stage, Jordan. You have to feel now that this is empty, if you don't put something good in it, something bad will seep back in, right? Like that's the way we are as humans. So I said, okay. So now let's ask this question to find out your true identity.

Let's ask this. What is unconditional love or God or whatever that may be for you? Wisdom, who does He say you are? Who do what do they say about you? Boom. Instantly, people blah blah blah blah writing, writing, writing, right? People know they've not really had a chance to ever listen to that voice and realize that's the truth about them, right? So that's the great exchange. So we do that.

And then when people have done it, then then I say, okay, so here's my true identity. I'm the chief belief builder. That's who that's what I really do. I build belief. I'm the chief belief. So I share that with them. And I say, now who wants to share theirs? People pop up. It's like popcorn. I'm the I'm the I'm the energy in the room goes through the roof, right? So so that's the beginning in a really brief way. That's the that's the beginning of the process of that. And then we have them all put on goggles and say, okay, now that you know your identity, who you are, now you can see how that plays out in your business. If I'm the chief belief builder, I need to do work that builds belief in the company and the people and the product and the service. That's my sweet spot. That's where I don't get tired. That's where I have all kinds of energy, right? So whatever yours is, put on your goggles with your Your true identity and see where it is in the company where you can leverage that. Because most people are in a job where it doesn't really leverage their true identity. That's why they're frustrated. That's why they get burned out. That's why they're stressed out. That's why they're so tired. They want to take all this time off. Because they're not operating a thing that is true to who they are. When I'm true to who I am, I'm never working, Jordan.

I'm not working

Jordan Lally:12:31
Mm, yeah.

Scott:12:32
right now. I haven't worked a day in 20 years.

Because I just operate as a chief belief builder in everything I do. And so therefore I don't have to, I don't have to go into that negative thing called work or false identity. Right. And so we have them do that. Then then we say, okay, now that you know who you really are and you know what that looks like in your organization, what's the one thing you can do right now, if this is a business, in your business using that, that would create the greatest result.

Wow, you want to get people excited and they they all know they know they like my gosh I can do this and I can boom and I can and I'm like okay so we're gonna do that right now. We're gonna practice it's like a muscle, like you gotta build reps, right? It's like you gotta do it so we have them do it right there, what in whatever way they can. I mean, not fully. They get their phone out, they get their computer, they you know, or the or they connect with somebody on another team, they go, okay, here's because of who I am and what I see.

I can come over here and I can add this to to you guys. I could give this value. I can give this to you. And this is how you take a company that's dead to life, basically. I I'm cutting down what takes hours spent trying to condense it for you here.

Jordan Lally:13:53
No, you're good. we had a technical freezing, but you're totally good. you're back. One thing that I want to say, and this is from my experience, is I I love those you are utilizing a different modality that achieves the end result. One thing that I like to do just by myself, because I can do it by myself, is like a a simple, I don't want to say guided meditation, but it's the process of emptying your And you said something so freaking important is if you don't fill it with positivity, with new beliefs, it will go back the path of least resistance, which is the unconscious belief we we no longer want or no longer desire. So, no, no BS. I'm gonna be really honest with you, Scott. This is how I was able to quit alcohol: I would get into a meditative state, I would repeat positive affirmations to myself.

I am no longer this. I do X when I feel like I want to. Why? And I did that three times a day for essentially a long time. 21 days to be exact. And when I when I had that desire, that pool to to to drink, I was able, I found myself leaning into the person I wanted to become. The the biggest challenge I think that we have as individuals is.

The subconscious mind is so powerful. Like it's it's majority, most, 85, 95% of our entire mind power. You said it's a muscle, right? We need to exercise this new belief day in, day out, all the time, every day. Because if we don't, Scott, you know this more than me, my friend.

Scott:15:35
Yeah. Maybe we're gonna have it.

Jordan Lally:15:38
If we don't, that old belief creeps back up and we're back to where we were.

Scott:15:42
Yeah.

Jordan Lally:15:43
How, how, how, how do you manage that?

Working with clients.

15:49 · The daily 300-point scorecard for identity habits

Scott:15:49
Yeah, I have a process I've created called the belief system and and and what it does is it's a scorecard every day that you fill out and it has three different levels. one is just basic things you have to do. You have to brush your teeth, you have to whatever, and then things that you do but aren't in your true identity, things that you're required to do, like fill the car with gas or or turn in your time for payroll or whatever stuff like that. And then so those are on points. So I get a one point for like maintenance, five points for something that is I I it's not my my true identity, but it but it's important. And then I get 10 points that I self grade myself for anything that's operating in my true identity. And I do a scorecard every day, right?

And the idea is that when I start a new day, I've already just had my best day. So I have momentum and I score myself. So, so I've been known on my true identity, like for this podcast, I I could give a score 50 points. Now it only goes one to 10, but because I'm fully in my true identity right now, building belief for in other people for other people, I can get I this is a 50.

This, this time, this half hour, 40 times an hour, what have we got? This will be a 50. So to today, my score because of this and stacked on other calls this morning. Like, I'll probably have a 300-point day. Now, when I started this process, I had like a 40-point day. Like, because I was building the awareness of wanting to do more and more of my things in my true identity, right? And so now I build my day around. multiplying amplifying that. And so that that changes the subconscious faster than anything else. And I do it day after day. And I can look at all of my scorecards and see how I'm building. Right? So so when I start, I don't start at zero. I already know. Like, okay, tomorrow I got to be to 300. And it's more of who I truly am in my life, in my work, in, in, in the world.

Jordan Lally:18:12
Positive reinforcement. That is, okay, I don't want to compare ourselves to like dogs or animals right now, but I think this is actually factual. When we do something good, the sooner we can have that positive reinforcement, like I did something good. We want to continue that reward process, right? Which is why owning a business or acquiring money, learning new skills is like a sucky process because delayed gratification. I'm sure you, I'm sure you know what I mean.

But to piggyback off what you said, momentum, the way I describe momentum, and I don't know if I stole this from someone or if infinite intelligence guy blessed me with this quote, but I'm gonna I'm gonna explain it to you. Momentum, in my opinion, Scott, is like pushing up a ginormous boulder up the up a mountain, whenever you're trying to find momentum or gain momentum. But once you have it, once you have momentum, it's like this ginormous boulder is going downhill and it's like you're it's on my side.

And i you're you're not alone because I I think you know what I mean in all grading yourself, grading yourself every day, having that positive reinforcement of like I have a hundred points starting out, I have two hundred points starting out. That's momentum. It's like I don't want to give this up. I don't want to go back to my old self, back to my false identity. Look at where I'm going, you know? I I guess you can elaborate, but yeah, I totally know what you're saying and I and I relate and love what you're saying.

Scott:19:34
Yeah. Yeah. It's it's super powerful and it builds on itself and it's simple. Anybody can do it. So it's not something so complex, like so many of these ideas around thought change are so complex and so hard to understand, people don't ever do it. This is simple. This is your real life. And you're just talking about, hey, I brush my teeth. That's one. You know, like like it's stuff that you know, but it's you're competing not against the world, the the unknown, the the the person that You know, whatever, you're competing against your best self for a better day tomorrow. And it's a cool thing. And it and it changes the neural pathways and the neurons and all of that. And you become this person. And you don't then s fall into these cycles of false identity and and fear and doubt and uncertainty. Like, no, because you're already headed in a totally different direction.

And you know the muscles are being built, you you feel it. You feel it.

Jordan Lally:20:36
I wanna talk about neural pathways for a second because people like Do you believe in change? Do you believe people can change? I know your answer, but I I wanna ask.

20:47 · Why neuroplasticity proves anyone can change

Scott:20:47
Sure, 100%. Am I my life? I should have been dead at seven. I tried. But I changed the way I believed and thought about who I was. And it wasn't me. I mean, I had help doing it, but but I did that work. And I'm argue I I'm here to argue to say that that's probably for a lot of people the most important work they could ever do, but they never do it because they're so distracted by everything else.

They never get around to doing it. So how do we stop people? How do we help people get on a different path? That's the arresting story that I use about a seven-year-old because his teacher said he was stupid, tried to kill himself. That's I shock people with that.

Because in every way in some way everybody's not had my experience, but they've had their own experience where somebody has told them a lie and they believed it. And that's the beginning of the end of your true identity.

Jordan Lally:21:51
I bring up neuropathways because people say, you like you can't teach, you know, an an old dog new tricks, or people don't change. I I I find that to be a farce. I think people absolutely can change. I just think it comes down to the willingness of the specific individual, the strategies, the the go-to-market strategy when it comes to changing themselves. But change is absolutely possible because of neuroplasticity, the ability for our brain to create new. new neurons and new neuropathways, right? Which is essentially change. I you I'm not gonna cry, but I I think what you said is really important because I was having a heart to heart with my family, Scott, and I said I'm gonna go back to therapy just because I know there's a lot of, you know, like stuff that I have to, you know, work out, you know. And This is by far the most important work that a human being can freaking It's not about how much money that you make. It's not about the cars you drive, the family that you've cultivated and loved, which is great. All those things are cool. But I am a firm believer that personal growth, personal development is is the ultimate form of evolution, in my opinion. Like like evolving as a as a man or as a species, as a woman. You know, and if if you don't if you don't do this, the the I guess default. is living in disharmony with with with your true self and that's just sad. You know? Scott, what you're doing is so important, my man. I I'm sure that was a tangent and and I kind of got personal with you, but yeah, man. Like I I was thinking, I I work a lot, you know, I'm I'm a founder. I think it's fun. I love what I do, but I also sometimes use it as a distraction. You know what I mean? and it's

Scott:23:41
Yep. Yep.

Jordan Lally:23:43
I kind of have like this this like guilty This guilty chip of my shoulder, like you have to be productive. Like if you're not being productive, you're a freaking loser. You know what I mean?

Scott:23:51
But but but listen, Jordan, productivity is in no way attached to my identity. Because I am who I am. I I I don't have to do anything to be the chief belief builder. I just have to be that. You understand the difference? It's not about pro productivity in that sense. That's the world, like that that's that whole thing, the marketplace, all that. No, no, no, no, no. I can wake up and I am the chief belief builder.

Jordan Lally:24:22
That's your identity. It's just you don't have to get into state. It's just this is who I am.

Scott:24:26
No, I don't have to earn it. This is who I am. I was born by I'm born with it.

See, that's a whole different paradigm. I'm not trying to prove I'm the cheap pollute builder or earn it or whatever. No, this is who I am in my true identity always.

Jordan Lally:24:46
Why and why do we have a hard time accept I will belief systems to get into like deep deep like psychology?

Sure. For for the sake of for the sake of the conversation.

Scott:24:56
We have a hard time believing that we could be we have a hard time believing the greatness that is in us.

Jordan Lally:25:06
Why? Why do we have so much negativity? Well, why are we our own biggest critic? Why is this? As human as human beings.

Scott:25:13
Well, w be because you've been convinced by a million different sources that that is not you. You've taken input. Think about input. There, you know, it's garbage in, garbage out. That's the oldest computer term ever. It's your brain. You've taken in so much garbage that it can't process the idea that's actu there's actually good.

Jordan Lally:25:39
It it's kind of getting back to not emptying your mind with with the exercise that you gave an example of earlier, but I mean without emptying your mind, you're just living with a lot of this garbage, you know?

Scott:25:55
Well yeah, you you have to take you know, I tell people all the time, if you don't take the garbage out every day, the rats will show up.

Jordan Lally:26:02
Ha ha ha.

Scott:26:04
If you know, yeah, I mean I I tell people that this is every day I do this work.

You know

Jordan Lally:26:10
Yeah.

Scott:26:11
it's it's it's like maintenance, it's it's it's building, it's working out, it's all the things that we know to do, but the one thing we don't do is ever take care of our mind or belief or who am I? We don't ever do all these other things, you know, all these vitamins, all these, all the stuff, but we never actually do that. What if we did that first? And then what might happen if you followed? And what pressure and anxiety and stress would lead.

If I knew that I was just enough being the chief belief builder.

Jordan Lally:26:43
On this topic, before I sure launched, you know, my business, whatever, I was seriously contemplating go back to school to to essentially live a a life like like the one that you're living and helping people with this because I I I believe deeply in the work that you're doing. And I'm probably coaching myself right now on getting back into this type of work, but I don't know, man. Just thank you for what you're doing. Getting back to like the daily habits.

There's this one mentor that I used to listen to before he went crazy. But he basically said, like, before I start my day, I work on myself. Like, how can I be a leader of a C how can I be the CEO of a company if I can't even CEO myself with my daily habits, with journaling, reading that book, or waking up on time, or hit hitting the gym, right? And whenever you're you're doing these things, it's building momentum. As you're doing those activities, you want to talk to yourself like a king, like a queen, like I'm so proud of myself for doing XYZ. Look at me do XYZ. I'm crushing the game right now, you know? And you're just building these new convictions within yourself. And that that really resonated with me because that right there is the hardest part of the day. But once you do that, the rest of the day is easy. It's like I already, I already worked on myself today. I'm good. You know? You can expand it.

Scott:28:06
I'll I'll I'll give you a a point to to add to that, Jordan.

Jordan Lally:28:10
Yeah yeah.

Scott:28:11
If I if I am showing up in my true identity, I never have to self-promote or self-protect. Because my true identity is so valuable that I don't I don't have to do that. Because it creates so much value and care for everybody around me. I don't I don't ever think about self-protection or self-promotion.

Now that is an anti social media, the whole world we live in, like on steroids. When I say that in front of a group of people, everybody's like, What did he say? And I'm like, Yeah, that's how powerful my true identity is.

Jordan Lally:28:55
You're just so certain in yourself. It's like I don't I don't need anyone else's approval. I don't even have to tell you about my who I am, who my true id to true identity is, you know? And with

Scott:29:08
You're gonna experience it just by interacting with me or being in the same place.

Jordan Lally:29:12
And you know those types of people where like you just stand next to him and it's like, I feel good. Like I I can I I like being around this guy. Like he he's in alignment. He's living in harmony. You know? That's you, Scott. That's freaking you, man.

Scott:29:28
But but remember, it was all birthed out of a first grade teacher telling me my false identity and me believing I had to learn the lesson in a life or death situation for to stick with me and to realize the importance. As I get older, I realize more and more how important it is.

Jordan Lally:29:47
What do mean? Wha w wh why why as you got old?

Scott:29:50
Well, it's a progressive, it's a progressive realization of that, knowing that is so important for everybody. Right. And so whenever I'm with people, I'm always, I'm always thinking about that. Where are they on the journey? Right? Because I don't want anybody to go through what I went through.

Right, that was horrific, right? But it's also was meant that lesson, that hard lesson, has helped me impact thousands and thousands of people because I went through that, and then I realized, no, that's a lie. What's the truth? And then when I start to discover the truth, and I was like, I can do anything.

Jordan Lally:30:41
Yeah.

Scott:30:44
in my own identity that there's no impossibility. Right? Is that there's no there's no limits. I I'm severely dyslectic. I still can't read and write.

But I've sat with the CEO of the tenth largest company in the world and a million employees and helped him make choices.

What what I've looked at three colleges. What am I doing sitting there? know who I am. That's the most powerful thing.

Jordan Lally:31:19
Yeah, I wanted to ask, what was like the journey to getting to where you are now? Like after high school? Yeah.

31:25 · Going from 10 failed businesses to number 3 in the country

Scott:31:25
It was so it was hard. It was hard.

It sucked. I mean, getting kicked, you know, flunking out of three colleges. That's a rough go. I got married really

Jordan Lally:31:33
Ha ha ha.

Scott:31:34
young. We've been together 49 years. And, you know,

Jordan Lally:31:37
Nice.

Scott:31:37
I I I got flunked out of college and then I thought, well, I had a mentor of mine say, I think you'd be a good entrepreneur. So I started a company. It failed. I started 10 of them in my twenties and early 30s. They all failed. Failure's

Jordan Lally:31:50
It happens.

Scott:31:51
failure's the greatest teacher, but I but I I wasn't I wasn't applying my identity to the marketplace. Right. I was I was doing what other people said I should do. You should do this type of business or this type of thing or whatever. But on the 11th one, I I stepped back and I had somebody speak into my life and say, Who are you? And where does that fit into the marketplace? Like, what business is that work in? And the 11th business started our kitchen table with a hundred bucks, and within six years we were From number ten thousand selling the product in the country to number three. And we were in forty two states that have four thousand people that work for us. I still couldn't read or write, but I was so in my identity that everybody blew up around me in the best way.

Jordan Lally:32:40
I want to add to what you're saying because when you are living in pure harmony with your true identity, it's like it's like outside source fills you with energy. You're not working, you're not tired. It's like you get inspired doing what you're doing. It's it it's interesting.

Scott:32:55
Yeah.

Jordan Lally:32:57
I mean, yeah, you know it firsthand, but when it when when it

Scott:33:00
Yeah.

Jordan Lally:33:00
comes to the aspects, because I'll just say this. When it comes to certain aspects of my business, I find myself having more energy to do certain things

Scott:33:11
Yeah.

Jordan Lally:33:11
versus like less energy to do certain things. I'm like, man, I hate doing this shit. I love this. I wish I could do I wish I did this all the time. You know what I mean? But as a founder, you just have to wear all hats sometimes. But, anyways, if someone out there is listening and they really resonate with this message, you know, what is the first step that they should take in order to get the help?

Like where can they find you basically?

33:36 · The first step to finding your true identity

Scott:33:36
Wow. Well, I mean I mean I I before before reaching out to me, the first step is to is to start being aware of that neg that negative voice that is working against you. Start being aware like that it's there. That tape is running all the time, seven twenty-four, three sixty-five. Start being aware of that so that you can start to capture that. And then You know, I mean, we I can walk you through it. We could you could do it in a group or whatever, whatever, but but that's the beginning. The beginning is telling the truth. Yeah, I have a lot of bad thoughts about myself. Like, I mean, when's the last time you went to a seminar, a workshop, at a business like and and that was the the whole conversation? That is the conversation. Nothing will bring transformation more than telling the truth first. All progress begins by telling the truth.

This is what I feel. This is this is the truth about this. That that's that's everything. And then then you ask the you know, get rid of those things and then you know.

Who does what what name does God call me? He calls me the chief belief builder. And if God's a problem for you, what name does unconditional love call you? It's the same thing. He's gonna tell you the same thing. What's wisdom we're gonna call you? It's the same thing.

He touched thousands, thousands of people, it's the same thing.

That's powerful. You grab onto that. I see you two years later and I'm gonna be the least surprised person in the room when you're living this life you never you could imagine you're living.

I am. I I I I d that happens to me all the time.

Jordan Lally:35:25
It's gotta be a good feeling.

Scott:35:26
And that doesn't, that's not all just business. That that could be your marriage, that could be your family, that could be something you decide to go and do. That's not even about that. Right? But it's rooted in the truth of who you are. to say free. I know it's an old saying, but I'm I'm I'm living here, I'm living that truth. I'm free. You know, somebody asked me the other day, is like like like you know, how's work going? I said, well I haven't worked in 20 years. I I just do this.

That is a it's the best ever. I mean, there's no limit to what impact and and transformation you can bring to the world.

Jordan Lally:36:11
Yeah, and it's more importantly, it's in harmony. You know, it's like what you're meant to do, what you want to do. Yeah. I was just telling I

Scott:36:17
Peace, peace, peace.

Jordan Lally:36:20
was just telling my family the other day, man, I feel that's the one thing I long for, brother. I just long for inner peace. Scott, where can they where can they find you, my friend? Thank thank you for the therapy session.

Scott:36:33
Yeah, confidencecoach.org.

That's the website. You can find information there. I'm on LinkedIn, obviously, Scott Balder, LinkedIn, Confidence Coach. Yeah, I mean, just the normal places. yeah. So I'm I'm here. I'm here for people to know that true identity. And when they do, then to be the chief belief builder for them to live fully into that.

And have all the good stuff that's in that. You know, like there's no reason why not.

Jordan Lally:37:11
Skybot, everyone. Thank you so much.


Questions This Episode Answers

What is a false identity in business coaching?
Scott Ballard describes a false identity as any negative label or story about yourself that was installed by someone else, a parent, teacher, or boss, and that you adopted as true. It shows up as the mental tape running in your head that produces fear, self-doubt, and avoidance. Most leaders are aware that something is holding them back but have never traced the belief to the moment it was first installed.
How does Scott Ballard's truth telling process work?
The process starts by writing down every negative thought you carry about yourself, then physically discarding that list, sometimes by tearing it up, burning it, or throwing it away. The second step is asking what unconditional love, God, or wisdom says you actually are, and writing those answers down. The goal is to replace the false identity with a clear, named true identity before putting it to work in your business.
What is the Confidence Coach daily scorecard system?
Scott awards himself points each day based on the type of activity. Basic maintenance tasks earn one point, required but non-core work earns five, and anything done fully in his true identity earns ten. He tracks his totals across days so each new day starts with existing momentum rather than from zero.
Can someone with dyslexia or a history of academic failure build a successful business?
Scott Ballard describes flunking out of three colleges and starting ten businesses that all failed before applying identity principles to his eleventh. That venture grew from his kitchen table, started with a hundred dollars, to the number 3 company in its industry nationwide across 42 states. He attributes the shift to understanding and operating from his true identity rather than following other people's advice about what he should do.
Why do executives burn out even when they are productive?
Scott argues that productivity tied to personal identity is one of the root causes of burnout. When your sense of worth depends on output, you are always earning something you already have. He also says that people burn out because they spend their time on work that does not match their true identity. When someone operates inside their true identity, the energy cost of the work drops significantly.

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