How Buyer Intent Data Fills Your CRM Without Cold Lists

Jordan Lally:0:00
Welcome back to the High Ticket AI Systems Podcast. Everyone, please welcome the one and only Mr. Darren Batman. Darren, how are you doing today, my friend?

Daron Babin:0:08
Very good. Very good. Thanks for having me.

Jordan Lally:0:10
Happ happy to have you on, my friend. Now, of course, reframe, cut that. For everyone that does not know the the name of the brand just yet, can you give us a high level overview of exactly like what you guys sell and who you guys help serve?

Daron Babin:0:26
Yeah, sure. you know, look, my name, it it it goes back in the digital marketing industry, quite a ways, but not my regular name.

I had a nickname and I didn't like it. So I'm gonna put that out there first and foremost. I did not like it, but I was very successful in my early years when they dubbed me this, but they used to call me SE Guru. And so I s literally started organic SEO 30 years ago. 32 actually, yeah, 30 years ago.

Jordan Lally:0:56
I see you.

Daron Babin:1:09
Nineteen ninety six. it's I I mean it I definitely feel that age, but you know, for anybody that's been around for any significant length of time, I was squarely in in search and used to help a lot of folks with that. the other place that they would know me from is Webmaster Radio.

Jordan Lally:1:09
Yeah. You're OG in the space, man, man. Yeah, OG.

Daron Babin:1:36
Webmaster Radio was built back in t two thousand and four and is still being you know produced today you know with new content. So I've been around a long time. I'm an old fart. I come come buy it naturally now, I guess.

Jordan Lally:1:53
But to my understanding, you're also a serial entrepreneur, right? So you have the the SEO guru side, you have the webmaster side, or excuse me, yeah yeah, the webmaster side, right? I mean from my latest findings you have really, really quality or high quality buyer intent data. You have the the Buzz C RM which kind of blends the two word worlds with leads and automations and like CRO.

Daron Babin:2:04
Yeah, yeah, yeah.

Daron Babin:2:14
Mm-hmm.

Daron Babin:2:21
Mm-hmm. Yeah.

Jordan Lally:2:22
is fantastic. How did that transform from, you know, being the SEO guru to the pivoting over into intent data and then CR remnant processes?

Daron Babin:2:28
Yeah.

Daron Babin:2:33
Yeah, I mean, you know, look, I think you know, I've done this a long time now online and you see points of evolution and you know, you said earlier that, you know, I'm a serial entrepreneur. Yeah.

I like to say I'm an early adopter, right? I I like to say I s I see a trend and I'm already moving in that direction. and I think for folks that have that instinct, it's allowed them to navigate all these crazy changes that you know we've witnessed over the last, you know, for me at least 30 years, you know, to where we are today.

And so personally, I I'm in love with digital. I love the industry. you know, it is my first love. And you know, I think it just comes down to helping people. That's really where we live. And so the evolution was kind of simple, really. It was happening to us while it was happening to our customers, and our customers were going, help.

So that's why we that's why we kind of we forced our evolution so that we could be there for our customers and and you know plenty of others. You know, we've worked with Fortune 500, down to, you know, the solopreneur. So, you know, we don't we don't look at folks and you know, look at their journey and say, like you you've not you've not done enough.

You haven't taken enough licks on the chin yet. You've not earned your stripes. No. I I I am I'm kind of a rare breed because I'm one of those guys that feels like if we help each other, we're gonna get to where we're both going a little quicker. But if I hoard my knowledge and I don't share it because I feel like I need a leg up.

Daron Babin:4:46
Does that really work? Not really.

Jordan Lally:4:48
I think that's a poor man's mindset actually. Because what when your cup overfloweth, you have no problem giving.

Daron Babin:4:56
Absolutely. Like, absolutely. my mindset, believe it or not, in the early days when I got that nickname, was giving out some of these secrets that I knew to work in the early search engines and directories. And I'd just get on a forum and I'd post it. I'd say, Yeah, you need to do this, you're doing it wrong. And I I'd get private messages. What are you doing, man? Are you crazy? You're giving away the secret sauce.

I mean if you're at a barbecue, don't you share?

Jordan Lally:5:26
But the the amount of

Jordan Lally:5:31
Right. No, absolutely. And I feel like that actually builds so much trust and goodwill and authority in the marketplace to where if if a potential prospect is a little hesitant, like I don't know if Darren's the right guy for this, but they read a form or a couple of forms, it's like, okay, Darren obviously knows what the hell he's talking about. He's the go-to guy in the space. You know, so people it it there's two types of people from what I've learned when giving information out there for free. They're gonna take that information.

Daron Babin:5:40
Yeah.

Jordan Lally:6:01
And they're gonna run with it. Thank you so much, Darren. You're the best. I'm gonna execute on my behalf. And the second person is it's like I this is way too complex. I'm not gonna waste my time with this. Darren, take my money. And and they become a customer. You know what I mean? So I I'm a huge fan of giving away the secret sauce. There's so many added benefits to that. And the people that take it for free and never pay you, they were never gonna pay you anyways. So like what do you really lose?

Daron Babin:6:12
Right. Right.

Daron Babin:6:20
Absolutely.

Daron Babin:6:25
Correct. Correct. But you know what? Here's the thing. What we don't realize is when we help that person that never reaches back out, believe it or not, I've seen a lot of those people come back to me going, I know you don't know me, but I was listening to X, Y, and Z or I was at, you know, search engine strategies. Like that's dating me. That show hadn't been around in while. right? Like I I was there and I was in the audience and you had this to say.

And it changed my life. Right. So you can't sit and think that, you know, I didn't affect anybody that didn't come and put money in my wallet. Because if you had a positive impact, then believe it or not, word of mouth can get out of that person. Right? That person can go, Yeah, you should listen to so-and-so, because they really know their stuff. When that happens. then your organic reach is it's it's growing. Everybody knows like word of mouth is one of the most powerful forms of marketing. And so I was never one to lament those that would take and, you know, never come and get on my client roster. Quite a big deal.

At all for me, it was let's try and help as many people as we can because when we give it comes back to us, and and you know, it's like the universe, it's this natural thing that happens. But when you hoard your stuff and you're not out there sharing, like you know, if you're on a podcast, you're either pimping yourself or you're sharing knowledge. you know, I tell folks, get out there and share your knowledge. That's when people start to look at you for who you really are.

Jordan Lally:8:17
Absolutely. No, thank you for those, Darren. when it comes to the intent data, because I run a B2B outbound agency. Intent data is like the thing that we look at. How did you come across this and what would you say classifies high intent? Like can you give us the high level overview of like how that of how that works?

Daron Babin:8:36
Yeah, sure. Yeah, I mean, look, from you know, from a search perspective, and if you look at it from a search perspective, that's probably one of the closest things that you could marry. just from a intent perspective. if you look at that, then you can kind of wrap your head around intent data.

Right, because getting to that audience is kind of the same sort of approach that you would do when going and looking up, you know, a certain search term that your audience might land in. Okay, the difference in this is that with intent data, you're actually a part of their journey whereas traditional list marketing is horrible. Like that's dated, it's aged. there's nothing about that that you can look at as reliable. List sources like they resell these things 40, 50, 60 times a single list and you know, tell you it it's you know you're one of five. yeah Don't don't ever believe that stuff. unless you're pulling your own data, right? I tell people traditional list stuff, it's gonna get you in trouble. so just imagine you know monitoring millions of Americans and watching for them to land inside of your product or service and then be able to go move them out into some automation. That's really kind of you know the nuts and bolts of it. you know, we've had customers for years that, you know, ask for the same. You know, they they're like, you know, we we appreciate your ongoing help with our marketing. We need more. And so you know, that was a natural journey for us. And so helping people get into their intent audiences is is just stupid simple. And you know, being able to pipe that

Daron Babin:10:58
directly into your CRM where you can tag it and trigger automation. that's kind of where I think folks are trying to maybe shift is because this logic of of search today is obviously very, very different. I've said for 30 years, the one constant about SEO and search engines is change.

So that you can rely on. And the fact that, you know, we're staring a massive change down the barrel. You know, Google announced recently the death of the Blue Link in favor of Gemini results, full Gemini results. we're gonna see a lot more of this. And so as this continues to evolve, you're gonna see people who do well in search now panic. They're gonna freak out.

And I I say don't freak out, have another plan. Intent data is one of them because that you know, think of it like this when they go to the LLMs or they go to Google and Gemini gives gives them their results. Any of the listings in there that you click on and out to, well, guess what? That's intent, right? Whatever you're researching, and you go out and you land, well, we got you.

Jordan Lally:11:59
Mm.

Daron Babin:12:24
So you don't have to rely on Google. I tell people, you know, you always want to be careful when you start any sort of campaign. But as the evolution of this space continues at a very, very rapid pace, you have to maintain constant tests, constant on a new just a number of different you know, lead sources, traffic sources, It's gonna continue to change. You know, I I I can't sit here and tell anybody today what's gonna what it's gonna be like in 90 days because this is moving so fast, 90 days it could be scary, spooky, different. so yeah, I just think that you know if you start now, focus on you know stuff like content data. This is why we got into it in the first place. buyer intent leads, that's the that was our our whole reasoning was this.

Jordan Lally:13:03
Yeah.

Yeah.

Daron Babin:13:23
ecosystem that we all work in right now is changing so fast, we still need to be able to get to our customers. And if in that transition search makes it difficult, you still need to be able to get to your audience. And so buyer intent leads, that's a way to do it.

Jordan Lally:13:41
One hundred percent. And there's so many angles you can take with that with that intent data. You can email them, you can call them, you can text them, you can you can send them mailers if you want to. but out of curiosity, how does I guess what is the not the exact pricing, but the pricing model behind that?

Daron Babin:13:59
sure. and for anybody that's curious, you can go see it by your intentleads.com down on the bottom of the page. It's two different approaches. and we we really built this in a way that it it took the customer and their journey at heart because there's really we see two types of people, right? The the the type of person that you know they're ready to roll their sleeves up. and go do this themselves and they wanna see the results of of you know their campaigns. They wanna you know get their hands dirty. And so for do-it-yourselfers, you can come in and start for $1500, build out five different targeted audiences with up to 25,000 you know leads inside of them and then filter them down, right?

I tell people build strategies around who your outreach is for. If you're doing look-alike audiences, well, that's a different strategy. if you're doing you know, cold out on email, different strategy. If you're doing SMS, different strategy. So it does require some thought around all of that. you know, and I and we tell people, we work with people, like, you know, you're going after intent.

Jordan Lally:15:16
Strategy yeah.

Daron Babin:15:24
It's completely different, right? So there's that approach. We work with the do-it-yourselfers. You can get in at fifteen hundred bucks, and you know, you've you've got a steady stream of leads. and those those update, by the way, right? Throughout the month. You get to set that refresh rate and it'll just refresh and you can pipe it right out into your CRM. Pretty awesome. the other way to do it is, and as you can imagine, are those that just say,

Jordan Lally:15:45
No, it's amazing. Yeah.

Daron Babin:15:52
Like you said earlier, George, please just do it for me. So in that instance, what we do is we actually couple our enterprise version of the buzz with an enterprise version of BayernTentLeads.com. And then we go build it out for them, right? we build the audiences and we have to work with somebody on their team and You know, it's it's I think that's a good period because we really get to know, you know, what their goals are, help them dial their audience in and then connect everything up into the CRM. And it, you know, people go, Do you have to use yours? No, no, we can run it out like Hubspot or Salesforce or wherever you guys want them. and you should do that, right? Like it it should this is a source. of new constant refresh leads you know on a on a rate that you set we don't always get to do that you know like we don't get to go to the search engine say hey by the way I need you to send me X so it's a bit of a different approach but yeah two approaches really really simple do it yourself or just have us do it for you right

Jordan Lally:17:16
And who who would you say is best suited for for this? Like B D C companies, B to B companies?

Daron Babin:17:22
well that's the thing. we we have a variety because there's there's a B to C component that's you know obvious and boy, the the leads are there. so really depending upon what you do, but I I say it like this, right? Like if you if you sell a product retail and wholesale.

Jordan Lally:17:25
hyper particles as well.

Daron Babin:17:52
Right, then you can come in and lay B2B filters on top of it. And when you do that, then you reorient your entire audience for B2B perspective, right? So when you say who's it best for? probably people who understand their offers, right? Have some offers built, are ready to A B test. those offers. and even if you don't, if you've got budget and you know that you need to make some changes, then guess what? Right? The the done for you solution, well just go build it all out. Work with your people. You know, it I think it just depends on what people want. This kind of like search is content agnostic.

Right. So I think, you know, to answer that isn't as straightforward because I think it really depends on what audience you're trying to tap. You could tap whether it's B to B, B to C, yeah.

Jordan Lally:19:00
It doesn't really matter. well perfect. B best of both worlds then. When it comes to I would say acquiring clients for either the buzz CRM or for the intent data, do you guys have any like systems, processes, or strategies in place for that?

Daron Babin:19:05
It is, it is.

Daron Babin:19:13
Mm. Sure.

Daron Babin:19:18
So yeah, believe it or not, we actually like to use our own system really well. Like, you know, I see so many people that they they come and they'll they'll set up ours and they'll have two or three others running. And I'm like, that's a lot of like enterprise class software that that you then have to make talk to each other. It's just so for me, I I find it

Jordan Lally:19:25
Ha ha.

You've eaten your own cookie.

Daron Babin:19:48
I find it kind of funny that, you know, I don't have to go too far outside of my own comfort zone and our own tool set to be able to to do outreach. here's one that I think is really, really simple and and folks should do, especially if they go to trade shows, right? This is this is a great tip for folks to take away. If you do trade shows and you walk away at the end of two or three days of trade show and Got a pocket full of business cards and our digitals that you've scanned and they're on your phone. And then you gotta go back to work and then have all those entered in, and then you know, import that into some tool. You're already behind, like you're already behind. You're doing it like we did it in 1997, 98.

Two two thousand. it doesn't have to be done like that. And it can be automated and to make the experience awesome, right? So what does that look like to lighten your load? Before you ever get on a plane and show up in some city for a trade show, you sit down and you build out your automation and the follow-up sequence first. And you tie that to a QR code that you print out, make it nice, put a little little stand in your booth.

Right, or you have that QR code on your phone, right? And that QR code will allow people to scan, right? Or you could just do a form, let them fill out a form. There's a hundred different ways to do it, but when they do that, you enter them right there on the trade show floor into workflow automation. So guess what? By the time you leave, day one, all your follow-up is already done. Period.

Jordan Lally:21:46
Yeah.

Daron Babin:21:47
And it makes such a tremendous difference, I think, when you know you show up someplace and your outreach is happening right away. Right? little nuances. A thank you. Thanks for taking the time to meet me in your booth today or at the show today. it was wonderful to get to learn about your business. here's my calendar link. I'd love to sync up after you get back, right?

Let's find a time to chat. that that is built out automated before you step onto the trade show. Very, very simple to make somebody feel good so you could time it so that when you walk away from the booth and the person, you know, has already filled out, you know, whatever form or right that data's does happen, you could set the timer to trigger in five minutes, give you a chance to walk away. That SMS lands in their phone.

Hey, thanks for meeting me. You know, it's little nuances like that that make the difference, that make you memorable. And so I I tell folks, use little ideas like that. For us, we use our own tools. There's no secret, Jordan. We we just use our own stuff and and it does really, really well.

Jordan Lally:23:08
Gotcha. So I imagine like you use your own attend data and like you send out SMSs or text messages, you send out emails.

Daron Babin:23:15
Well yeah, I mean there's even one more. we have we have college kids that will take our tent data and they do outbound, you know, calling to go do appointment settings for demo. Yeah. It's just another way that that we do this, to use that data to be effective. I mean, there's a bunch of different ways. It's

Jordan Lally:23:30
For a for for you guys? that's so awesome.

Daron Babin:23:44
I think you just have to be a little bit more creative. I can tell you, you know, we were seeing a twenty percent call rate on cold calls. when I say call rate, book rate, sorry. Twenty percent book rate on cold calls off intent data. That's a little crazy. You know, so I yeah, look, you know, I think you gotta get comfortable with whatever tools you're using.

Jordan Lally:23:56
Pick up right. Look.

Jordan Lally:24:04
Wow. That's very

Daron Babin:24:13
I would say this. There is something called duct tape marketing.

Jordan Lally:24:20
Tape market.

Daron Babin:24:22
Horrible, horrible, horrible practice. And ultimately the reason why is all your data is disparate. It's all over the place inside of all of the subscriptions that you maintain to do your marketing. And for the most part, people have done that for years. But I tell folks if you can unify your your marketing toolkit and get everything under one login, get it where all of its data is communicating with each other, then you become far more effective. And so that's one of the things I would tell you is is is definitely look at your marketing stack. Marketing stacks can get out of control quick. They can get expensive quick. you know so that's that's definitely something that you know I tell folks all the time try and unify your stack.

Because your stack can absolutely get crazy out of control.

Jordan Lally:25:25
Absolutely. And I I've learned that the hard way for sure. I was like, why am I paying for this software I haven't used in like ages, bro? What the F is this? Next thing you know you like ten of those software, you're like, I'm not even using these freaking things. Yeah. Would you say that the from the cold calling book meetings that you guys have? Are you taking sales calls? Or do I or I imagine you have a sales team?

Daron Babin:25:32
Right.

Daron Babin:25:36
I know. It's crazy.

Daron Babin:25:48
Yeah, absolutely. Yeah. I mean, again, it's so if it's inbound, we have AI, really good AI that takes those inbound and essentially will route that call if they're at the point of purchase, right? Instantly. So, you know, it'll Route it to any of our team that takes those calls and and gets people over a finish line. if it's on the outbound side, we do a combination, right? Like like we use the college kids, we'll use outbound AI, you know, we do outbound SMS, we do you know cold email. We kind of do a little bit of it all because you know, there's no one call it magic thing. but yeah, you know, we just we just try and do a nice blend, if you will, nice mix of of of efforts, and that seems to do well for us.

Jordan Lally:26:46
For sure. What is if you don't mind me asking, is the core product or service you sell the Buzz C RM in in data?

Daron Babin:26:55
So you know, here's the thing. We are we've been around a long long enough. what what your audience doesn't know is before I ever got to digital, I I used to work for NBC. I worked for two separate television networks before I was a television director for years, spent a lot of years in production for NBC. And so, you know, moving out into digital, you know, for me was something that you know I looked at the path very carefully and my path led me i directly from television into podcasting.

And so that was, you know, we built, you know, Webmaster Radio, launched that in 2004, 10 years later, built one, call it a sister network for plant medicine. and that launched, that's been running now since you know 2014.

We've been podcasting for a long time. And so podcasting was really, you know, that was my my call call it my traverse from the brick and mortar world into digital and seeing the path that was most clear for me at the time.

And I just kind of married that together and you know, so really our core products are you know they're a couple of podcast networks, cannabisradio.com, wmr.fm. They've wmr has been rebranded. you know, that represents you know podcasting since 2004. We've produced well over a hundred thousand episodes of podcasts for other people.

Daron Babin:28:54
And so that's why when you say our core product or service, they're kind of like we present them on a flywheel because it's an ecosystem that feeds each other. Right. you know, podcasts are You know, they're an exercise in marketing, right? Jordan, you're marketing right now, right? I I'm marketing right now. and so for me it was a natural progression going from broadcast into a marketing kind of role that you know was was broadcast flavored, if you will. and so that was really my my entree. So when you say what is the core.

Jordan Lally:29:33
Yeah.

Daron Babin:29:41
They kind of all feed each other. And we have folks that'll enter one way into our ecosystem. They'll come into the podcasting and they're like, my God, like could could you help us get more listeners? Well sure. Like what do you want to do with them? Right. We find out what that goal is and we go, okay, well let's let's go help with some landing pages and and then let's you know, let's put this on your main website. Let's right get an embed player, let's get something to to capture you know, who that that you know visitor is you know and and in fact we we try and tell people go one step further put a pixel on your page and capture their data if because if they're not giving giving it to you you know they're interested they were on your website right so it's I I think it's just a yeah it's a couple of different ways to to get there but I think I love everything that we do for people because no one day is ever the same. And you know, we have our pockets of teams that handle the various entities and they all talk together, communicate together, work together. And you know, for us, that's been awesome. You know, and it definitely keeps the day not boring.

Jordan Lally:31:00
Yeah, I think life as an entrepreneur is very, very not flexible, but it's never the same. Always new problems to tackle. I mean, sure, not not to be like really in the in the in the nitty-gritty here, like sure. Like there's repetitive tasks that we do. But if you're growing, there's always new challenges, right? Like if you're always facing the same problem, in my opinion, I don't think that you're growing as a

Daron Babin:31:06
Right.

Daron Babin:31:15
Right.

Daron Babin:31:21
We're automating those repetitive tasks. That's what you ought to be doing, right? Like anybody, that's why I tell people like we live in the age of AI. Do you know how lucky you are? It's not Skynet yet. Don't be afraid. But don't cuss it out either. I've got a buddy who cusses it out. I'm like, just be nice to the AI. he does the same thing, and I'm like, God, like if it becomes Skynet, you don't want it knocking on your door one day.

Jordan Lally:31:41
No. Okay, yeah, that thing pisses me off sometimes, dude.

Jordan Lally:31:51
Right, right. No, for sure.

Daron Babin:31:51
You wanna be the polite guy, right? Like so I tell folks, like right now, all that mundane, all that stuff, the chores of your day-to-day, we have AI. Like you can automate all of it. And you know, whether or not you're doing something in an ecosystem like ours, or you're going out and building your own. Like that's kind of where we live today.

Jordan Lally:32:04
No true, true.

Daron Babin:32:19
you know, is being able to look at a problem and go, well pff, this sucks. And there not necessarily be a solution on the shelf for it. And if you can articulate it, you can get there. You can get there. Right?

Jordan Lally:32:35
Yeah, I'm not sure what LLM you use or what AI platform you use, but I love Claude and Anthropic or whatever. They have this feature called plan mode where you have a problem and you're like, hey, here's the problem. I have no idea what the solution is, but I know I want this to be the outcome. And it asks you like a million questions to to come up with the best plan. And next thing you know, it builds this awesome plan for you and it executes on your behalf. You can hit the gym, come back, and it's done. It's like, that was fantastic. Like, AI is

Daron Babin:32:50
Right. Yeah.

Daron Babin:33:00
Yeah.

Daron Babin:33:04
Well, I tell people like you be careful of the plans, right? Because they'll load up the plan with shit they should never do. Right? Like, dude, I mean you don't even know. And and look, I think a lot of people that run into problems in some of these platforms, and I I use several, right? lovable's like my last one. I I just yeah.

Jordan Lally:33:05
Yeah.

Jordan Lally:33:15
yeah.

Daron Babin:33:32
They've got l large ad dollars and and they've been spending. So it's in a lot of people's eye sockets right now. But I I don't so I while I understand Claude and that build approach, I personally don't enjoy it. So I I lean towards some something like Replit or Vercell. Those are full stack options.

Jordan Lally:33:59
Okay.

Daron Babin:34:02
And so when you're building, right, like it'll build the back end as well as the front end. But if you don't know that AI will build your plan and then it'll stuff all kinds of stuff in there, like if you're building in next.js 16, it might default to 15. And when you tell it, right, like I need you to go analyze this, Pull the documents, right? Verify the patterns. When you start doing that, it's gonna go check the documents for Next.js 15 when you're building in 16. So you don't get what you need out of that, and you're just wasting tokens. So I tell people on every new project, go build guardrails in there because it gives you space to put in guardrails.

Jordan Lally:34:45
Right.

Jordan Lally:34:49
Yeah.

Daron Babin:35:00
put your guardrills in, tell it, you know, pull the docs for whatever you're building in. Tell it to recognize the patterns, tell it don't build shit in line, right? Like all the things that you know we see AI do that it knows it shouldn't do. And when you call it out, it goes, I'm sorry. You you're so correct. Yes, I know I'm correct. Why? Why?

Jordan Lally:35:21
Right.

Daron Babin:35:26
Right. So I think a lot of people argue, that's in the business model. That's how that's how they make their extra money. okay. Either that or you didn't spend enough time on the prompt in the very beginning. Right. And just like there is I make a recommendation for people to a site I went and bought a membership at, because it does help you when you're Planning your prompts, right? And it's called superdev.so. Supa dev.so. And I know it's that's a weird extension. But what this allows you to do is go answer a bunch of questions, and then it's got pull-down menus for you to go in and select what part of your stack, right? Am I using React? am I using Next? Am I building a mobile app? Is it a web app? Is it right? So you answer all these questions and then it builds out a lot of not a lot, it builds out most of your initial planning documents for your back end, your front end, your database, like all that stuff that you would normally forget.

When you go build your first prompt for your new project. And guess what? If you forget all that, if you forget all the questions that you're going to answer at superdev.so, then what happens is you end up in hallucinations and you end up in that weird loop thing where it's built stuff that doesn't work, that doesn't talk to each other. Guess what? You're at fault. You're at fault because you didn't do your homework on the original prompt. Right? So I tell people, do your homework.

Jordan Lally:37:01
Yeah.

Jordan Lally:37:13
Right.

Jordan Lally:37:17
A hundred percent. Yeah, probably

Daron Babin:37:21
I build prompts that sometimes for a project, I won't hit send into the AI for two weeks. And I've been building that prompt for two weeks. I'll use other AI to build it. I go back and forth. It gets bigger. And I build a master prompt and then I take everything from SuperData, all of it at once, after two weeks or whatever of building all that. And then it the initial build goes and it's like, wow.

So all that structure is there. It's considering everything that you should have to begin with, right? And doesn't have to wonder which direction to go in or guess and build it. And then you go, no, that's not the direction. Right.

Jordan Lally:38:07
I'm curious though, what what were you building for two weeks? What what what prompt were you building?

Daron Babin:38:11
A prompt, a prompt. Just the initial prompt. Right? So I I'll tell you what that prompt was for. I I was building a peptide platform.

Jordan Lally:38:22
Yo. Do you take those? Off topic, I know, but I I love Yeah, yeah, we can definitely talk about this. I love that shit, dude. I think if Big Farm had their hands in this pie, dude, everyone everyone would be on peptides. Yes.

Daron Babin:38:24
Yeah. Absolutely.

Daron Babin:38:36
And that's I've got a pile of them off camera. Yeah, I mean we we are all about our peptides. It's you know, I'll say it I am fifty-seven, about to be fifty-eight here in a few weeks. and I take a stack in the morning that

Jordan Lally:38:40
For sure, for sure.

Daron Babin:38:59
I actually call it and I've dubbed it this. Don't go Google it, you're not gonna find it 'cause I came up with the name, okay? That's what it is. It's called the superhero protocol. And because when I take it, I feel like a superhero. I legit go from feeling fifty-seven to feeling twenty-one in a span of a few minutes. And you're like, How the well I'll give you the secret, right? We're sharing knowledge here. it is

Jordan Lally:39:08
Yes.

Jordan Lally:39:18
Yeah.

Daron Babin:39:28
It is a blend of a thousand milligram NAD plus, right? And and I'll draw out, you know, my dose. I'm not gonna dose people. You do your own research, talk to your doctors. and then I draw out let's see, NAD plus and then MOTC. MOTC is a really good one, and it supports that NAD for mitochondrial health.

Jordan Lally:39:42
Research, yeah.

Daron Babin:39:58
cellular support in other words those energy energy factories inside of our cells that are like slowing down as we age it's normal essentially this stack goes and puts the battery cables right on those engines right so your entire body goes whoa right like and so for me that's great so that an A D plus mod C and then SS31 bit of an amplifier and poof boy so yes I I I went Crazy into the peptide world. I was building a an e-com platform that was also an arbitrage platform that was a risk mitigation platform. So yeah, look, if you're gonna build and use AI, you can do things that you've never done before, but you need to do it in a way that is constructive.

Jordan Lally:40:39
Okay.

Daron Babin:40:53
Because if you build a prompt the way most people do and then try and build a an app or a site or something that way, you will need a senior engineer in your last mile, which your last mile of an AI build is usually like the last fifteen to twenty-five percent of the project, depending upon how you origin original prompted it. So I tell people do do that work up front. Save yourself the time and the money on the senior engineer.

Jordan Lally:41:16
For sure.

Jordan Lally:41:22
Absolutely, absolutely. I do wish we had more time. So a few more, a few more questions for you. But in twenty twenty six, what would you say is like the number one goal that you in the company?

Daron Babin:41:26
No problem.

Daron Babin:41:33
Mm.

Daron Babin:41:37
I I think I would say more awareness for people around automating the mundane. That's really we get so much of that. And I gotta say, you know, that that stuff eats up most people's time. and like I That is, I spend a lot of time telling people, automate it. Automate it. Like stop like slogging through the stuff that you just don't have to anymore. so I think 2026 is is holding the keys to a lot of people's call it freedom from that mundane. they just have to take that step. You know, there's a lot of folks that are just embracing it and leaning straight in.

There's lot of folks that are scared of it. A lot of folks feel like it's going to take their job. If you're one who feels like it's going to take your job, you're the one that needs to dive in head first and make yourself knowledgeable in the space. Plenty of places that do certs in the space. Go get certified. Learn it. Make yourself like a hot commodity because you do AI. that's what I would tell people because AI is not here to take our jobs. it's here to make that mundane far far easier to stomach and automate. So again, I I think there's there's ways of of of making life easier. This is one of them. And in twenty twenty six that's that's what we're helping people do.

Jordan Lally:43:25
I love that Darren. And where could they find if they wanted to explore?

Daron Babin:43:29
Listen, if they wanna find me, they can send me an email. they can email me at Darren D-A-R-O-N at thebuzzcrm.com.

Jordan Lally:43:43
Yes, sir. Darren, it was a pleasure having you on, man. Thank you for all the gems, the advice and the strategies. And we'll have to have you back on like six to nine months to see how business is going. Yes. Absolutely. All right, audience. Talk soon.

Daron Babin:43:51
It was wonderful. I appreciate the time today. It was awesome.