What does this email deliverability checker test?
The checker tests 4 DNS records that directly affect whether your emails land in inboxes or spam: SPF (which mail servers are authorized to send on your behalf), DKIM (a cryptographic signature proving the email was not altered in transit), DMARC (a policy telling receiving servers what to do if SPF or DKIM fail), and MX records (the mail servers handling inbound mail at your domain).
Why are SPF, DKIM, and DMARC important for cold email?
Missing or misconfigured SPF, DKIM, and DMARC records are the most common reason cold emails land in spam. Gmail and Outlook use these records to verify sender identity. Without them, your domain has no authentication signal and spam filters treat your messages as suspicious by default. Domains with all 3 records properly configured see significantly higher inbox placement rates.
How do I fix a failed SPF, DKIM, or DMARC check?
SPF: add a TXT record at your root domain with your sending servers listed (e.g. v=spf1 include:_spf.google.com ~all for Google Workspace). DKIM: generate a key pair through your email provider, then add the public key as a TXT record at [selector]._domainkey.yourdomain.com. DMARC: add a TXT record at _dmarc.yourdomain.com with a policy like v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com. DNS changes can take up to 48 hours to propagate. The checker cards above include specific fix instructions for each failed record.