What Get Visible Does Instead of Sales Commissions

0:00 · Welcome to the High Ticket AI Systems Podcast

Jordan Lally:0:23
Welcome back to the High Ticket AI Systems podcast. Everyone, please welcome the one and only, Mr. Jason Sement. Jason, how you doing today, Mr. And welcome the show.

Jason Ciment:0:31
Hey, good to be here. Good to be here in the hundred degrees LA weather today. Inside.

Jordan Lally:0:37
It's our pleasure, my man. Yeah, make sure that AC is cranking, baby. we're out here in Utah, it's about ninety, so not too hot, but it's worthwhile. Jason, before we dive into, you know, all the tactics, strategies, and tips for the audience, can you give us some context as to what the company does and who you guys best help?

0:57 · How Jason built Get Visible over 20 years

Jason Ciment:0:57
Yeah, so we started our agency like twenty years ago. it was an offshoot of the fact that I ran an online business in the late nineties after after I finished law school I started a business selling something very pedestrian. I sold magazine subscriptions. It was so ridiculous. I

Jordan Lally:1:10
You you d you you don't know why you're after

Jason Ciment:1:16
I if you typed in magazine subscription service, I was number one on Google. Google was my client, that's probably how they found me. I'm sorry, I was number one on Yahoo, then Google, but before Google even came out They were my client, they bought every magazine in our catalog. So I basically taught myself how to do SEO. Social media didn't exist then. And we taught ourselves advertising. And then after a number of years, my partner called me one day and he's like, hey, why don't we do this for other people? And I mean he became my partner. He was my former employee. He's like, I think we can do this as a real business. And that was over 20 years ago, and we worked at night. We wouldn't talk in the daytime because he had a day job.

After a year, I brought in enough clients that he could quit his day job. And then we started hiring, and now we have over 20 people. And every couple of years we would add something more to the mix. So it started with WordPress websites. I was a good loss leader to get him in the door. Then we added hosting. Then we added advertising. And my partner was very good at PPC ads. Like early 2000s, he was doing stuff that you can't do anymore. But he tested things that were Eventually they would get shut down. But they worked. You know, they weren't illegal. They were just hacking the system. Right? He's very

Jordan Lally:2:33
Interesting.

Jason Ciment:2:34
smart. So and then we would hire people and when social media became we then we started doing social media, LinkedIn outreach, content development, newsletter management. So we do it all. We have when COVID hit, the change was we got rid of the rent and replaced it with more employees, which I thought I'd get more money in my pocket, it didn't work.

And but the outcome of COVID also was we closed the office and went distributed and decentralized. So now we have people all over the country. Even though the core group is still in Phoenix, we still have people all over and and other countries too. So we have like over 20 people in multiple places, and it made us invest in a management system that enforces us to do the things that we commit to do because now everybody has to be accountable, right? And just the business is better and everybody loves not having to drive to work. So

Jordan Lally:3:35
Absolutely.

Jason Ciment:3:36
no money on gas, no money sitting in traffic, no time sitting in traffic. It's it's just a better operation. And because we have a management system in place, it's not time it tracks time, but it's much more than that. It it it creates We use SOP's, you know, standard operating procedures to create guidelines and then of course every client has their own needs, so we depart from the guidelines. But at least we know what we're what the North Star is.

Jordan Lally:4:05
There has to be a baseline on how to do something, right? Sure

Jason Ciment:4:08
huh?

Jordan Lally:4:08
there have to be some nuances between each client, which which is expected, you know, not not every the same, but if you're freaking winging it every single time, you know

Jason Ciment:4:12
Right. Right. Right. Right. Right. Right. And and and to be fair, our agency is I just had a lunch with two guys, coffee really. And one's a banker, one's a mortgage broker, and they're so commoditized just like us, like There's a web design shop and marketing agency at every corner practically. Especially with AI, everybody thinks they can figure it all out. So how do we set ourselves apart from other agencies? Right? I mean there's a reason I think that our average retention rates our five to ten years not just employees but clients so I mean we're not the nice maybe we're the nicest guys I don't know I think what makes us different is we don't have salespeople so everybody that comes through our door has been referred or they found us online and no one's working on a commission to just sell and get the credit card for long-term contract we don't do long long-term contracts and when we have

4:40 · Achieving 5 to 10 year client retention without salespeople

Jordan Lally:5:14
You don't?

Jason Ciment:5:14
meetings no long-term contract it's like a six month two year contract and And then it just rolls over, and you can still get out in 30 days. So people leave, we're not perfect, but they don't ever leave feeling like we kept them there longer than they wanted to be. And and even if we're not successful, most of the time it's not that we did something wrong, it's that the either the funding was not enough to achieve the goal and and they knew it coming in.

Or the goal is not achievable because you can't sell that thing online or people aren't looking for it. Whatever it is. Sometimes we don't achieve it, but nine out of ten times we didn't actually do anything wrong and we have very I don't think we have any bad reviews of our business. I think after twenty years that's an incredibly big hurdle to overcome, right? Not to get bad reviews. So the other thing that we do differently is when you have a meeting with our company as a client, you might have three or four people in that meeting who are each doing the work. So you're never going to have a conversation that says, let me go check. Let me talk to the team. Because they're they're on the call. They're on the Zoom meeting. So for some clients it's overwhelming to have that many people and they're like, no no we want one person. We don't want to deal with all that.

Just create the liaison. So informally we'll have an account rep, but formally we don't have that kind of operation.

Jordan Lally:6:45
Gotcha. You brought up something interesting that I think all agencies or maybe even businesses are struggling with. you said the bank, the marg the mortgage broker and even agencies are kind of can monetize, depending, right? So everyone's struggling with, you know, separating themselves from the competition or standing out, so to say. So what we

Jason Ciment:7:04
Right.

Jordan Lally:7:05
think about that, you know, differentiating from the competition, what are some things you'd like that that you like to do? Or I guess what what can we do?

Jason Ciment:7:12
well I wear Yamica that puts me. you don't even get to see the good part. Here's the cool part: the LA Rams logo. That's that's it's a bastardized

Jordan Lally:7:18
That's actually super bad.

Jason Ciment:7:21
version of the logo because it's my son's initials G C inside the logo. So truth is I'm right.

Jordan Lally:7:25
It's super cool. It did look it did look like a G, but it makes sense.

Jason Ciment:7:30
So I'm a walking advertisement for the Rams and for my business because we our design is created that. does that make me different? No, I think that often it's the brand message, it's what gets attention. Like my newest twenty twenty six pitch for the fall is WTF. Now you know what that means, right? What the F. So what the

7:52 · The WTF framework for B2B marketing

Jordan Lally:7:58
Typical generally, yeah.

Jason Ciment:8:00
F does your business need or your nonprofit needs? It needs three things. W website, need a good website. T you need traffic, like the right people, not the wrong people. And you need fame.

You need people to look at you and go, you know what? That guy's number one. He's famous. There's a reason he's number one. Or she

Jordan Lally:8:17
I just

Jason Ciment:8:18
or the company, whatever it is. WTF. So now I can talk about it, and I don't have to say SEO. I don't have to say social media, which are common white noise phrases. And people want to know that I can get them ranked. They want to know I can get them to show up in AI. But ultimately they want that in order to get the traffic.

Jordan Lally:8:37
They want the result.

Jason Ciment:8:37
They want it in order they want the leads in order to grow the revenue. So those things are all the outcomes, but if I do WTF, it's like, he's funny, that's what I want. I want the website. I need that. I need the traffic. I need fame. So I'm hitting very high your high ticket AI, right? So I'm hitting high ticket needs with three letters. So maybe that resonates. I used to have something about being inevitable online, but that requires too much thinking, even though it's creative. Right?

Jordan Lally:9:06
For sure.

Jason Ciment:9:06
So is is it the outcome?

Obviously it's the outcomes that we achieve and people saying good things about us, but often it's like I asked the the banker today, how you get in business? Everybody does what you do. And he said it's relationships. If he gets introduced by somebody, they don't really care which bank is servicing them because banks are commodities. They care who the banker is.

Right. So here they care that they could call me on Memorial Day and talk to me to solve a problem. And then I'm gonna take the call.

Jordan Lally:9:42
There's a lot that kind of separates businesses from others. Res your views, results, the mechanism, how you get the end result. Sure, people people want the end result, but when you are dealing with the sophisticated marketplace, like business owners that have been around time, you know, five, ten, fifteen plus years, I think the mechanism is important, right? Because if you think, I've tried SEO in the past, what makes you different?

Then the mechanism on how you do SEO might come into play. Or like I've tried outbound or I try I've tried meta ads. Okay, well like how you do meta ads specifically will allow yourself to separate or like stand out, whatever. And then of course getting back to reviews. Like I'm not sure if you ever tried new restaurants, but looking at restaurant reviews is like, okay, this person has two thousand five star reviews, it's probably a good place, I'm gonna go with them, versus

Jason Ciment:10:35
Right.

Jordan Lally:10:36
brand new restaurant.

No reviews. I don't want to be that guy that's gonna try it, right? Or if I am gonna try it, it's gonna be significantly underpriced if I if I am gonna take a gamble on you as a company or as a restaurant, right? that being said, it sounds to me like the bread and butter is SEO, but you have multiple service offerings, which enable you guys to increase LTV, add top line revenue without adding, you know, acquisition costs, all that fun stuff, right?

11:04 · Focusing on outcomes like leads and online fame

Jason Ciment:11:04
So from a functional standpoint, SEO and AI visibility are the biggest drivers still, right?

Jordan Lally:11:14
For sure.

Jason Ciment:11:16
Because if you achieve ranking or you show up in AI, you're not paying for every click. So that's the holy grail. No question. And if you do advertising, then it's a race to the bottom who has more money to spend. Now, of course,

Jordan Lally:11:29
Yeah.

Jason Ciment:11:29
it doesn't really matter if you're spending more money because If you're monetizing the leads and they're profitable, then spend a million dollars as long as you know you're gonna make two million. So that's not a and there's a there's not a limit to the SEO, but you're constricted by time frame and investment in content and stuff like that. And you can't control what gets ranked, but ads you can control granularly, what ads show up most of the time, even though AI messes with your ads. So therefore there is that.

Yeah. but I don't think about the function. I'm trying to focus on the outcome. The outcome is two buckets. It's either leads or fan.

Jordan Lally:12:13
Talk to

Jason Ciment:12:13
Right.

Jordan Lally:12:13
us about fame. And I think when you mean fame, you don't mean like Kim Kardashian or Michael Jordan fame. I think you mean like the the go to person in X category, right?

Jason Ciment:12:23
Correct. But meaning that digitally you look like you're the go to. So I'm putting you on top of Google. I'm putting you on AI when someone asks a question. So when you show up, by definition, you're the the goat, right? You're the the resource. So if I can put you there, even if you're not about the lead, it might be you go into a meeting and you say in the meeting, go type in best such and such and see that I show up. So by doing that.

It just echoes your offline reputation that you're trying to achieve.

Jordan Lally:12:57
Are you you're obviously the founder CEO. Are you the guy taking sales calls? And and the question will make more sense after you you'll cool. How

Jason Ciment:13:03
Yeah. Yeah. Well let me say this. I share it with my team because if it's a specific thing that for example is a pay-per-click conversation, I'm gonna have them talk to the head of PPC. So there is there is the the that first call is usually a functional call. Can we do it? Then I'll take the follow-up and say, Okay, you've satisfied your need to understand if we have the capability, now you have to decide if you can pay our fee and what that looks like.

Jordan Lally:13:39
Right. I I asked that question, Jason, because how has your experience been for people listening at home that don't really understand the full potential of SEO? There's a massive difference from cold, like generating cold traffic interest versus they clicked on my website, they booked on my calendar, they want to speak with us. How is the

Jason Ciment:14:00
Yeah, it's a whole different different conversation. If you're doing cold, you gotta be that good to get their attention and then drive them to the website and the website can sell them or you can just keep selling them. I mean the best guy that ever sold me was about twenty years ago. I paid him fifty grand to lease a domain for three months.

Jordan Lally:14:17
Why'd you do that?

Jason Ciment:14:19
Because the domain was that good it was over Christmas. I'd already paid him fifteen to test it over Thanksgiving. And he gave it to me for three months and it it was well worth it. I made more than I spent. Magazine.com

Jordan Lally:14:31
What was the what was the domain? I hope.

Jason Ciment:14:34
magazine.com

Jordan Lally:14:35
shit. Okay, that makes sense.

Jason Ciment:14:38
Now I ended up buying magazine subscription.com years later, which would have been awesome had I owned it all those years. But the fact of the matter is that magazine dot com at that point was a top level domain and like a very good domain and

Jordan Lally:14:55
Sure, sure.

Jason Ciment:14:56
it was worth it. But that guy, no matter what I tried to do, he would just F bomb me and tell me dirty jokes because there was no other domain. So that's it. So Creating that feeling for somebody that if you discover that somebody's ranked number one on Google and the website says basically, look, no one can do what I could do. And because he's number one or she's number one, the prospects like, I gotta hire this person regardless of what the cost is, if I have a goal I want to achieve.

Right? So

Jordan Lally:15:33
One for sure.

Jason Ciment:15:34
therefore people want to pay a premium to show up on top to get the fame.

Second, they may want to get the lead too. But the fame comes first. Then comes the lead.

Jordan Lally:15:48
I was listening to I'm sure you know the name Alex Ramosi. He made a pretty good strategic partnership with I forget the guy's name, but he d he's done like a billion dollars of acquisition between selling and buying companies.

Jason Ciment:15:58
Yeah, yeah.

Jordan Lally:16:01
He says fame is the best form of marketing because essentially it takes the longest to build brand, takes the longest to build, but once you have brand, your cost to acquire a customer is like fucking zero. I cuss a lot. Hope you hope hope you can forgive me.

But it's like zero. Let's look at like Kylie Jenner in this example, okay? Sure, she's famous, whatever. But because of her brand, her fame, her name, she was able to make like a gazillion dollars overnight launching her like lipstick or makeup product, right? obviously there's different scales of fandom are talking about here, my friend, but I think the point is the same. That if you sh if you show up number one or show up on first page, you're that guy in that space, right? Same thing with

Jason Ciment:16:47
That's it.

Jordan Lally:16:47
Same thing with LLM answers. I don't know about you, but for whatever reason, subconsciously, if ChatGPT names a company or Claude names a company, I'm like, okay, I I have like this inherent trust with that company. You know? Without even like looking deeper, it's like,

Jason Ciment:17:05
What Google was for twenty years. Now ch AI is replacing Google.

Jordan Lally:17:10
Is there is there much of a difference?

Jason Ciment:17:12
placing it, it's meaning it's up there right alongside Google because if someone is going to chat, they're not using Google. So that becomes their their Google answer.

Jordan Lally:17:23
When it comes to actually ranking in L LMs, is there much of a difference behind strategy on how to get sh how to get shown in Claude, Perplexity Chat, whatever?

17:32 · How to rank your business inside LLMs and ChatGPT

Jason Ciment:17:32
Well of course, otherwise it would be math and everybody would have the same equation.

Jordan Lally:17:35
Right. If you can if you can't, we can skip. What is like one thing that you do when it comes to getting shown in LLM?

Jason Ciment:17:48
That's a good question.

Like anything I tell you is gonna be pedestrian, to be honest. Because

Jordan Lally:17:57
What do you mean by protection?

Jason Ciment:17:58
like just everybody knows.

Jordan Lally:18:01
okay.

Jason Ciment:18:02
Meaning, for example, if you write enough content that's original, that fools all the AI detection systems, and it's answering questions, mining people's reviews to see what what they reviewed the company and what they wrote about and turning that into questions and answers, right?

So somebody says, I like this company because they were fast. Okay, well, then write about how companies suck when they give slow response and you're really fast. Right? So ultimately, to show up in AI, you need to write real life scenarios and answer them. So the more you describe that's real life that you can predict what someone's going to be typing in, you want that because like we picked up a client because she literally went to ChatGPT.

Typed in a a lengthy query about an agency that could do something. We came up number one. She called me and said, I wanna hire you.

Now we have to negotiate price and it took a couple of months to work out timing and everything, but she really wasn't going to another company.

Jordan Lally:19:09
He wanted to work with you 'cause you're the expert, span it open by

Jason Ciment:19:12
Right. We showed up. If we showed up what she was looking for, we gotta be the company.

Jordan Lally:19:16
For sure. Talk to us about AI. I know off camera, Jason, you and I talked about, you know, AI cloning, which is freaking huge right now. Imagine

Jason Ciment:19:25
Yeah.

Jordan Lally:19:25
how much more efficient you and I would be if we had a clone.

Jason Ciment:19:29
Yeah, I have the clone, it's my wife.

Jordan Lally:19:32
Does she work in the business or no?

Jason Ciment:19:35
partially she does stuff, but not not not in the same degree. I'm

Jordan Lally:19:38
Understand.

19:39 · Launching Discovery Experience Optimization

Jason Ciment:19:39
creating a a self-serve SEO system, SEO and AI. So cause ninety-nine percent of the people that we meet can't afford us. Even though we're not expensive, it's just they can't afford spending three grand a month or more to do their marketing. But they could spend a thousand or seven fifty. They won't get the same hand holding. and attention but they'll get something that's real.

Jordan Lally:20:06
Yeah.

Jason Ciment:20:07
So we're launching that. It's called Discovery Experience Optimization. So that's an example of something that has like 50 agents in there. It's pretty cool. So that's one

Jordan Lally:20:18
just

Jason Ciment:20:18
thing that we're working on. That that's exciting.

Jordan Lally:20:21
I was listening to Alex recently and he he describes excuse me the trap that agencies are in.

Jason Ciment:20:32
Yeah.

Jordan Lally:20:33
there's that there's two ways agencies can really scale. One is gonna be self-serving, very low human effort, high margins, which is like the five hundred to seven fifty price point that you're mentioning. The other is premium, like three K, four K, nothing less.

Jason Ciment:20:50
Yeah, or more. Yeah.

Jordan Lally:20:50
Or more yeah, definitely or more, my friend. Definitely or more. If you're anywhere between like a thousand to three thousand, like the in between, you're zucked. Because

Jason Ciment:21:00
Yeah.

Jordan Lally:21:00
you're you're you're zucked. Like you have to go premium if you want margins to work at scale, or low effort five hundred bucks, seven fifty per month where no human or very little humans

Jason Ciment:21:11
Right.

Jordan Lally:21:11
are. so with that being said, I think your transition or the new opportunity, new offer you're launching. is this actually really smart. I don't think business owners, in my opinion, should negotiate not negotiate down. Like sure, we can do that, but we have to remove deliverables. Like I'm not just gonna lower my price because like you have a pretty face in this example. You know what I mean? Or because you asked me to. Right.

Jason Ciment:21:34
Correct, correct. Also if somebody is negotiating price and they weren't introduced to you, then it means they're shopping around and they won't be loyal.

Nine out of ten

Jordan Lally:21:46
These are

Jason Ciment:21:47
times. There's you're not gonna get loyalty because they're gonna constantly feel there's greener grass somewhere else at a different price. And then ego's gonna prevent them from coming back. Even if you did good. And so it it's always a dance to find what the right price is that keeps somebody feeling that they're getting more than they pay for and that they can afford it. And that the numbers work.

Jordan Lally:22:16
The value has to be there for sure.

Jason Ciment:22:18
Right. So it's not just ROI, it's ROI and a feeling that This is the right deal for me.

Jordan Lally:22:28
And service, right? Like I I I I know the sales saying, like what's the difference between Motel Sixes like Ritz Carlton's, right? And like they say service. When I walk inside a motel six, who fucking knows what room I'm gonna get? When I w when I walk inside of Ritz, they say, Hey, Michelle Lowry, good to see you again. You see what I mean? Like that that difference in service right there is one of the reasons why they can charge premium prices. Sure, it's a nice ass hotel. Sure, beds are super soft, whatever the case is. But I think service, which correlates to the value, right? It's not just did I pay for X and get get X. Sure I did, but like, how am I being treated? Am I just another number? Or do they know my

Jason Ciment:23:07
sure, sure.

I mean w we had a client And he was in shock there was a hurricane and my employee called him to see how he was doing. And I don't I

Jordan Lally:23:18
That's super cool.

Jason Ciment:23:18
mean, is it a big deal? Maybe. But to him it was a big deal.

Jordan Lally:23:22
Just shows that you care. You know? You're not just there

Jason Ciment:23:24
Yeah. Yeah.

Jordan Lally:23:26
for the money. Like you're a human and I care about you. You know, it it means a lot to people, bro.

Jason Ciment:23:30
Yeah. Yeah. So I

Jordan Lally:23:32
On the AI.

Jason Ciment:23:33
I'll say one last thing. So we also do stuff Like the people that work for us, they get paid well, obviously, but that's not why they choose our agency. There's a good vibe in the agency. And we do things to cre to reinforce that. Like we play games together online. We do things

Jordan Lally:23:51
that's cool.

Jason Ciment:23:52
we do Secret Santa. We just

Jordan Lally:23:54
yeah.

Jason Ciment:23:55
we do we do the the small things and and the big driver is personal achievement.

So if somebody does something that makes their job better, makes the client happier, they don't need the pat on the back from me or my partner or even their manager. They they they they know it. And we'll tell them if we can. But the client feels that too.

Jordan Lally:24:24
Company culture is I don't know about you. I know right after college you had an online business, but for me that was it for me. I had normal jobs. I was a wagey. and when I was a wagey, I essentially stayed at certain jobs because the culture when I say culture, the environment I was in, like sure the job quote unquote sucks, right? I'm not getting paid anywhere near the revenue that I make now.

But I had a job 'cause I had a job, right? I had to do that.

Jason Ciment:24:55
Right.

Jordan Lally:24:55
And you know, ha working with your quote unquote friends was super fun or hanging out after work, doing whatever the hell and having a good time, like that's why you showed up to work the next day. 'Cause I I know that

Jason Ciment:25:05
Right.

Jordan Lally:25:05
I don't I know that to be true because I've had jobs where I hated the culture and I'm I'm like I'm leaving. You guys you guys suck, I'm leaving, like I'm gone, like new job. You know what mean?

Jason Ciment:25:14
Right.

Jordan Lally:25:15
anyway to circle to the circle back to company culture, like pay is one thing.

Sure, people want people have bills of pay. Sure. Like pay them.

Jason Ciment:25:23
They gotta get they gotta earn. Yeah.

Jordan Lally:25:25
But culture is everything, right? So hats off there. But I'm curious about this AI stuff though, man. I know you a conference coming up. We dove into it slightly off-camera. If you can explain more, like what what's going on with that in that AI conference.

Jason Ciment:25:40
Yeah, it's very simple. It's a private conference company, it sells a system that they're gonna be wholesaling through resellers, but it basically you come to their studio and in one day they set you up with a digital version of yourself. And that digital version is making videos and sending out podcast not podcasts, posts and social media posts, stuff like that, but it's you.

It's your style. Looks like you, but it's AI. I mean it sorta sucks when you think about it. It's amazing, gotta do it, but who's gonna be real?

Jordan Lally:26:19
I know, I know for I mean maybe I know for a fact, but on fucking my feed, dude, I'll I get a ton of ads of like these gorgeous women that are like half fucking clothed

Jason Ciment:26:29
Yeah, they look awesome.

Jordan Lally:26:30
trying to sell me some shit. Yeah, they look real as hell, dude. And they're trying to

Jason Ciment:26:34
Right.

Jordan Lally:26:34
sell me some shit. I'm like, you bastards.

Jason Ciment:26:37
I'll freak you out. There was a A test done over ten years ago and they showed a cartoon character of a girl with cleavage. But it was a cartoon, it wasn't real.

Jordan Lally:26:51
Yeah, yeah.

Jason Ciment:26:52
It wasn't even AI, it was just a cartoon, and it didn't matter. Guys still click.

Jordan Lally:26:55
No.

I love I love the male species. Yeah, yeah, we're the best. We're the best.

Jason Ciment:27:01
Okay, so that's it. That's it.

So maybe I should call my agency Cleavage, I don't know.

Jordan Lally:27:08
If you only did with male business owners, absolutely.

Jason Ciment:27:10
That would be so damn funny. Can you imagine an agency like that?

Jordan Lally:27:13
Yeah, no, right, right, right. Women, business owners, we love ya, but people don't accept you. Nah, true, true, true. Jason, what

Jason Ciment:27:16
I don't think with this I could do that. I gotta be clean.

Jordan Lally:27:21
is what is next for the company, my man, in twenty twenty seven, cu and a Q.

27:24 · Relationship-based CRM and what is next for Get Visible

Jason Ciment:27:24
We're launching this DEO system and then we're launching a a CRM platform for people that grow their businesses based on relationships. So it's relationships to revenues.

Jordan Lally:27:38
That's what describe go go if you can more in depth. I love that concept.

Jason Ciment:27:43
It's just basically there are things I'm not gonna go into the detail yet, but we're building functionality in there that nobody else is doing. I people could do it, they're not. That helps you optimize the relationships you have and turn them into revenue vehicles. So it's different than

Jordan Lally:27:59
Interesting. But

Jason Ciment:28:01
HubSpot and Constant Contact and all those things. We're doing things no one else is doing and it's designed for people that are dumb like me that don't want a lot of options. They want simplicity. So it's very simple.

Jordan Lally:28:13
Like like most people, right?

Jason Ciment:28:15
Yeah.

Jordan Lally:28:16
But that relationships for us, and I know you said earlier, or you alluded to it at least, best best source of traffic. That inherent trust is already there.

Jason Ciment:28:23
Yeah. Yeah.

Jordan Lally:28:25
Where can they find you?

Jason Ciment:28:28
Said it more time.

Jordan Lally:28:29
Where can they find you online?

Jason Ciment:28:32
just look up Jason Cement. You can find me pretty damn easy. But if you wanna email me, obviously get visible, Jason at get visible dot com. They can find me on LinkedIn under Jason Cement. So my name's only five hundred years old, the family. You can find it. Yeah.

Jordan Lally:28:45
Really? Right on. last question I wanted to ask since I saw this, but I see the flamingo in the back. I s I see

Jason Ciment:28:52
I knew you're gonna ask the flamingo, everybody asked about the flamenco.

Jordan Lally:28:55
B flamazing. What what's the backstory there, Michael?

Jason Ciment:28:58
So the Beef Amazing is from this. A friend of mine, a mentor, she she saw my fascination with flamingos and she was at a a fair and she saw that little block of wood and she just sent it to me, so I like that. the flamingo is I got three daughters and a boy. So when we were kids when they were kids, going to the zoo in LA, flamingos is the first animal that you see when you walk in. And I just think flamingos are graceful. They smell horrible.

But visually they're very graceful. The first date I'm I with my wife, we were in Israel into a zoo in Israel and they had a whole flamingo patch there. I grew up on a street called Flamingo Drive.

Jordan Lally:29:39
Okay.

Jason Ciment:29:40
I was a fan of Miami Vice, and if you know the show, there's a it's called the a flamboyance, a flamboyance of flamingos is flying in the credits of Miami Vice. So there's been flamingos in my life. So With kids, it's a good thing to pick something that is easy for them to buy you instead of ties and socks. So they buy me flamingo crap. or cake, because I love pastry. and Batman. Those are my things. Flamingos, pastries, love Batman, because he's all about

Jordan Lally:30:09
yeah. Batman? my.

Jason Ciment:30:14
effort. There's no superpower. Right?

Jordan Lally:30:18
Batman is my favorite. I have a j I have the Joker tattooed on because I just love the whole thing.

Jason Ciment:30:21
so there you got it. You get it.

So it's all about effort. You gotta have, you know, goals and things like that. And you need your bat, you know, tools and things like that. So but the flamingo is and that was a gift. In front of the flamingo is a Kickstarter air conditioner that I bought that's supposed to save me money instead of running central. But the flamingo was supposed to be out on the lawn and I'm like, I want it in my office.

Jordan Lally:30:48
I like that, man. No great story. Great story.

Jason Ciment:30:49
That's it. All right, good stuff.

Jordan Lally:30:51
Jason, thanks for joining us, man. Until next time.