Avenity Digital
AI Visibility Audit

Wasatch Dental

Over a decade of trusted care across the Wasatch Front, with hundreds of 5-star reviews. Yet when patients ask ChatGPT or Google AI for a dentist in Salt Lake City, Wasatch Dental is nowhere in the response.

45/100
Overall Score
22/100
AI Search Visibility
3
Utah Locations

Prepared for Dr. Andrew Olson, Wasatch Dental · wasatchdental.com

Opportunity Score

4 Dimensions, Scored Live

Each dimension determines whether patients find you before they find a competitor. Scored 0 to 100 against live data.

AI Search Presence 22/100
  • !When users ask ChatGPT "best dentist in Salt Lake City," Wasatch Dental does not appear. Competitors like Utah Dental Associates and Cottonwood Dental are consistently cited.
  • !Google AI Overviews for "dental implants Salt Lake City" pull from practices with structured FAQ content. Wasatch Dental has no FAQ schema on any service page.
  • !Perplexity search for "Invisalign provider Utah" returns 8 practices. Wasatch Dental is not among them despite offering the service.
  • ~The practice has no blog content or educational articles that AI models could index and cite as authoritative dental health information.
Google Organic and Local Pack 55/100
  • ~Ranking on page 2 for "dentist Salt Lake City" and "dental implants SLC." Local Pack visibility is inconsistent, appearing for branded searches but missing from high-intent generic terms.
  • ✓Google Business Profile is claimed and active across all 3 locations with current hours and photos. Review count is strong at 100+ across profiles.
  • !No location-specific landing pages for Taylorsville or Holladay. All organic traffic funnels to a single homepage, splitting authority across 3 markets.
  • ~Page speed on mobile is 62/100 (Lighthouse). Images are uncompressed, and there is no lazy loading. Google factors Core Web Vitals into local rankings.
Structured Data and Schema 35/100
  • !No LocalBusiness or Dentist schema markup detected on any page. Google cannot programmatically confirm practice type, locations, or services.
  • !No FAQ schema on service pages. This eliminates eligibility for rich results and AI Overview citations, which pull heavily from FAQ structured data.
  • ~Basic Organization schema is partially implemented but missing critical fields: areaServed, hasOfferCatalog, and aggregateRating.
Content Authority and E-E-A-T 58/100
  • ✓Dr. Olson's credentials are listed on the practice page (VCU School of Dentistry, University of Utah GPR). This is a strong E-E-A-T signal that is underutilized.
  • !Zero blog posts or educational content on the site. Competing practices publish 2 to 4 articles monthly on topics like "dental implants vs. bridges" that rank for informational queries and feed AI models.
  • ~No author schema linking Dr. Olson to content. Google cannot verify that content is written by a licensed practitioner, reducing its E-E-A-T weight.
  • ~Review signals are solid on Google (4.7+ stars) but not embedded on the website via schema. Google sees the reviews on GBP but cannot associate them with site content.
Competitor Gap

Where Wasatch Sits Against the Market

3 practices competing for the same patients in the Salt Lake City metro, compared across the same 4 dimensions.

Practice AI Search Google Organic Schema Content / E-E-A-T Overall
Wasatch Dental 22 55 35 58 45
Utah Dental Associates 68 74 72 70 71
Cottonwood Dental 52 67 58 65 61
Sugar House Dentistry 41 62 45 55 52

Scores based on live crawl data, AI search response testing, and schema validation as of April 2026.

Priority Fixes

3 Changes, Ranked by Impact

Fix number 1 alone closes the largest gap in the audit.

Priority 1 — Highest Impact
Deploy Full Schema Markup Across All Locations

Add Dentist, LocalBusiness, FAQPage, and MedicalOrganization schema to every page. Each location gets its own structured data block with address, services, areaServed, and aggregateRating. This is the single fastest way to appear in AI Overviews and rich results. Most competitors already have this in place.

Impact: High Timeline: 1 to 2 Weeks Effort: Low
Priority 2 — Medium Impact
Build Location-Specific Landing Pages

Create dedicated pages for each market: "Dentist in Taylorsville," "Dentist in Holladay," "Dentist in Sugar House." Each page targets local keywords, embeds the relevant Google Map, and includes location-specific reviews. This stops the homepage from competing with itself across 3 geographic markets.

Impact: Medium-High Timeline: 2 to 4 Weeks Effort: Medium
Priority 3 — Compounding Impact
Launch a Monthly Content Engine

Publish 2 to 4 educational articles per month authored by Dr. Olson with proper author schema. Topics like "dental implants vs. bridges" and "when to consider sedation dentistry" rank for informational queries and get cited by AI models. This is the only lever that compounds over time, and it directly feeds AI search visibility.

Impact: Medium (Compounds) Timeline: Ongoing Effort: Medium
90-Day Roadmap

From Audit to AI Visibility

3 phases that move the overall score from 45 to a projected 72+ within 90 days.

Phase 1Foundation
Days 1-30
Technical Foundation
  • Implement Dentist, LocalBusiness, FAQPage, and MedicalOrganization schema across all pages
  • Add aggregateRating schema pulling from Google review data
  • Compress all images, enable lazy loading, and fix Core Web Vitals (target 90+ mobile)
  • Submit updated sitemap to Google Search Console with all schema changes
  • Add author schema for Dr. Olson linking credentials to all practice content
Phase 2Expansion
Days 31-60
Local Expansion
  • Build and launch location pages for Taylorsville, Holladay, Sugar House, and Mill Creek
  • Each page: unique content, embedded map, location-specific reviews, local schema
  • Publish first 4 blog articles with Dr. Olson as author (implants, Invisalign, sedation, preventive care)
  • Build internal linking structure connecting service pages to location pages and blog content
Phase 3AI Search
Days 61-90
AI Search Optimization
  • Add FAQ sections to every service page with conversational Q-and-A format (the exact format AI models pull from)
  • Publish 4 more blog articles targeting questions patients ask AI assistants
  • Monitor AI search responses weekly and adjust content to match citation patterns
  • Run second audit to measure score changes and refine the next 90-day plan
Projected Outcomes

What 90 Days Looks Like

Conservative projections based on practices at a similar starting score in the dental vertical.

45 → 72+
Projected Overall Score
3x
AI Search Visibility
90 Days
Full Implementation
Next Step

Want the Full Fix Plan?

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Avenity Digital · Salt Lake City, UT

Prepared for Wasatch Dental