Google Presence Audit, Prepared by High Ticket Systems

Pathflow Is Missing From Every High-Intent Search Their Buyers Run

We analyzed Pathflow's Google presence, ad coverage, and competitive positioning across paid search. Here is what we found.

28/100
Presence Score
0
Active Campaigns
42
Keyword Opportunities
Prepared for: Pathflow, Salt Lake City UT
By: Jordan Lally, HTS
Site: pathflow.io
Market: B2B SaaS
01 — Google Presence Score

Strong product, real traction.
Zero paid search presence.

Pathflow has organic momentum and a product buyers want. But every high-intent search in this category returns competitor ads first. No branded protection, no retargeting, no conversion tracking.

Presence Score
28 / 100
Critical
Search Visibility
18/100
Not bidding on any high-intent commercial terms. Competitors are capturing every "B2B outbound software" and "pipeline automation" search. Zero branded search protection.
Shopping/Display Coverage
0/100
No display or retargeting campaigns running. Prospects who visit the site and leave are not being followed up with any paid touchpoint.
Competitor Ad Position
12/100
3 direct competitors are actively bidding on category terms. At least 1 competitor is bidding on Pathflow's brand name with no branded campaign to defend it.
Conversion Setup
35/100
Google Analytics is installed but no conversion events are configured. No Google Ads conversion tracking pixel. No retargeting audience being built.
The Core Gap

Pathflow has a strong product with growing organic traffic, but zero paid search presence. Every high-intent buyer searching for solutions in this category sees competitors first. Without branded search protection, competitors can bid on the Pathflow name and intercept buyers who already know the product.

02 — Competitor Gap

Who's spending, and how much you're losing.

3 competitors are actively running Google Ads in the B2B outbound category. Pathflow is not present in any paid search result.

CompanyActive CampaignsKeywords TargetedAvg Ad PositionEst. Monthly Spend
PathflowYou 0 0 Not running 0
Competitor A 4 85+ 1.8 12,000-15,000/mo
Competitor B 2 40+ 2.4 6,000-8,000/mo
Competitor C 1 15 3.1 2,000-3,000/mo
⚠ The Keyword Gap

42 high-intent keywords in the B2B outbound/pipeline category have combined monthly search volume of 8,400. Pathflow ranks organically for 6 of them. The other 36 are being captured entirely by competitors running paid search. "AI outbound software" alone has 1,200 monthly searches with Competitor A occupying position 1.

03 — Priority Fixes

Three fixes. Maximum leverage.

Pathflow has organic traffic and a product buyers want. These three fixes capture the paid search demand competitors are currently taking unchallenged.

01
Launch Branded Search Campaign
Impact: Critical
START HERE
◉ The Problem
Competitors can bid on "Pathflow" as a keyword and appear above the organic listing. Without a branded campaign, any paid competitor ad shows first when a prospect searches for Pathflow by name.
✓ The Fix
Create a branded search campaign targeting "Pathflow", "Pathflow pricing", "Pathflow reviews", and related terms. Budget: 500/month. This defends existing demand and typically converts at 15-25 percent CTR.
Effort
Low
Critical Impact
02
Build High-Intent Keyword Campaigns
Impact: High
◉ The Problem
42 keywords with commercial intent ("B2B outbound tool", "AI SDR software", "pipeline automation platform") are being captured entirely by competitors. These are buyers actively looking for a solution.
✓ The Fix
Build 3 campaigns segmented by intent: emergency/urgent (buying now), commercial (comparing options), and informational (researching). 42 keywords across the 3 campaigns. Start budget: 3,000/month with Max Clicks bidding, shift to Target CPA after 50 conversions.
Effort
Medium
High Impact
03
Set Up Conversion Tracking and Retargeting
Impact: High
◉ The Problem
No conversion events configured means Google cannot optimize toward signups or demo requests. No retargeting pixel means every site visitor who leaves is lost permanently.
✓ The Fix
Install Google Ads conversion tag on demo request and signup confirmation pages. Create retargeting audience from all site visitors (last 90 days). Build a retargeting display campaign with 3 ad variations targeting past visitors. Budget: 500/month.
Effort
Low-Medium
High Impact
04 — 90-Day Google Ads Roadmap

From invisible to competing, in 90 days.

Phase 1 defends the brand. Phase 2 captures demand. Phase 3 optimizes spend toward positive returns.

Phase 1
Foundation
Weeks 1-4
  • Launch branded search campaign targeting Pathflow, Pathflow pricing, Pathflow reviews, and related terms
  • Install conversion tracking on all key pages (demo request, signup confirmation, pricing)
  • Build retargeting audience from site visitors with a 90-day lookback window
Target: Defend brand, baseline conversion data, first 1,000 clicks
Phase 2
Scale
Weeks 5-8
  • Launch high-intent keyword campaigns across 3 intent tiers (buying now, comparing, researching)
  • Launch retargeting display campaign targeting past site visitors
  • A/B test ad copy across 3 variations per campaign
Target: 3,000+ clicks/month, 15-25 demo requests, CPA baseline
Phase 3
Optimize
Weeks 9-12
  • Shift bidding to Target CPA based on conversion data from Phase 2
  • Pause underperforming keywords, scale winners with higher daily budgets
  • Add competitor conquest campaigns targeting competitor brand terms
Target: 50-80 CPA, 30+ demos/month, positive ROAS
The Opportunity Is Clear.

See How This Works for Pathflow

28 presence score, zero active campaigns, and 42 keyword opportunities sitting uncaptured. Your competitors are spending 20,000+/month in the same category. Here is how we close that gap.

See How This Works for Pathflow

Prepared by Jordan Lally, High Ticket Systems